Goal
To determine the right bidding strategy for your Google Ad campaigns
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SOP-145
Determine a bid strategy for new Google Ads Campaign
Determine the right bidding strategy that maximizes the objective of your ad campaigns
Type
SOPs · PDF
Execution time
5 - 15 Mins
Last updated
28 March 2024
Who does this
The person responsible for media buying
Length
11 pages
Ideal outcome
Set up a bidding strategy that maximizes the objective of your ad campaign
Why it matters
Setting a bidding strategy is a
Before you start
for launching a Google Ad campaign, and selecting the right bidding strategy will greatly affect its performance
Key steps 7 steps
What is inside 13 headings
1 Overview
2 Bid Strategy for Increasing Brand Visibility
3 Bid Strategy for Increasing Website Traffic
4 Bid Strategy for Generating Leads
5 Bid Strategy for Increasing Sales and Profits
6 Find the historical cost per click for your keywords 7
- Head to Google Ads and log in to your account.
- From the top navigation, click “Tools & Settings” and look for “Keyword Planner” under “Planning”.
- Click “Discover new keywords”.
- Enter up to 10 keywords related to your industry or niche.
- Click “Get results”.
- Here you will see a list of keyword ideas available (ranked by relevance) based on the keywords you entered earlier.
- Look for the metric “Top of page bid (Low range)”. This is the minimum cost per click (CPC) other advertisers bid for the keyword to appear at the top of the page.
The document 11 pages
The file is locked
It comes with the SOP Library.
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