Goal
Setting up a system that will allow you to send bulk outreach emails directly from your Gmail
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SOP-039
Sending bulk outreach emails with Gmail
Set up a system that will allow you to send bulk outreach emails directly from your Gmail and easily send customized emails to multiple addresses
Type
SOPs · PDF
Execution time
10 minutes
Last updated
25 March 2024
Who does this
You, your VA, your SEO, or a digital marketing agency you have employed
Length
8 pages
Ideal outcome
You will be able to easily send customized emails to multiple addresses - which, thanks to modern technology, you will not have to create manually
Why it matters
Outreach emails are extremely important for your digital marketing efforts - but sending them manually can be a real chore, especially if you want to make them look as natural as possible. Obviously, sending the same email to 30 different recipients is pretty far from “natural” when they can see the entire list of people the email is addressed to
Before you start
• Basically, you need a Gmail address – and if you don’t have one, you can easily create it. :). • You also need to gather information about the contacts you want to send your bulk emails to
Key steps 22 steps
What is inside 30 headings
1 Environment setup 2
- If you don’t have a Gmail address yet, create one at this address.
- Also, you will have to install Yet Another Email Merge, following the steps described later on in this SOP. This add-on will allow you to merge your database spreadsheet with your Gmail, so that you can send bulk emails.
2 Create a database with your contacts’ information 4
- Create a new Google Sheet.
- Name it something like “Gmail Bulk Outreach Contacts Information”. If you need to create multiple sheets, be sure to add something that will distinguish them (e.g. “Gmail Bulk Outreach Contacts Information - Who creates emojis”).
- Create columns for the different types of information you hold about your contacts: first name, last name, email, phone number, company name, etc.
- Add the information to each of the columns (one contact per row).
3 Enable “Templates” in Gmail
4 Open Gmail.
5 Go to the gear icon → Settings → See all settings 3
- Click on the “Advanced” tab.
- Look for the “Templates” option and click on “Enable”
- Click on “Save changes”.
6 Install Yet Another Mail Merge 4
- Go to the Google Sheet database you have created.
- Go to Add-ons → Get add-ons.
- Search for “Yet Another Mail Merge”.
- Install the add-on and authorize it.
7 Create an email template 3
- Go to Gmail, and open the email compose window, as you would when sending any other email.
- Write your email template. Don’t forget to include the email subject as well!
- Right next to the “Delete” icon in the compose email window, there’s an arrow. Click on that, then go to “Templates” → “Save draft as template” → “Save as new template” → Enter the name of the canned response → click on the “Save” button.
8 Send Your Bulk Email 6
- Go to your Google Sheet database.
- Click on “Add-ons” → “Yet Another Mail Merge” → “Start Mail Merge”
- Click “Continue” (you will get to send 50 free emails every day).
- Enter or customize the sender’s name.
- Select the template (i.e. the canned email template you have saved).
- Tick “Track emails opened, clicked or bounced”.
The document 8 pages
The file is locked
It comes with the SOP Library.
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