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SOP-134

Create LinkedIn Lead Generation Ad Campaign

Step-by-step guide to execute a successful lead generation campaign on LinkedIn

Campaign Launch Funnels LinkedIn Lead Generation
Type SOPs · PDF
Execution time 30 Mins - 1 Hour
Last updated 28 March 2024
Who does this The person responsible for media buying
Length 18 pages
Comes with From Leads to Sales: Funnel Building 101
Unlock the library ₹ 6,999.00 ₹ 3,999.00

Goal

Successfully set up a LinkedIn lead generation Campaign

Ideal outcome

You have a LinkedIn lead generation campaign up and running

Why it matters

LinkedIn is a powerful lead generation platform that allows you target its members based on demographic and professional data. You will be able to grow your business by driving quality leads on LinkedIn

Before you start

You need to first create a lead generation form on LinkedIn. If you have not created a lead generation form, please refer to SOP 131 (web version): Set up a LinkedIn lead generation form

Key steps 13 steps

What is inside 14 headings

1 Set up a Lead Generation Campaign on LinkedIn 13

  1. Sign in to LinkedIn Campaign Manager.
  2. Select your Ad Account.
  3. Select the campaign group that you want to create the lead generation campaign for and click “Create”, then “Campaign”.
  4. Rename your campaign and click “Next”.
  5. In the Objective selection panel, click “Lead Generation”.
  6. Next is to set up Audience targeting.
  7. Select an ad format for your campaign. There are 5 ad format you can choose from:
  8. Set an ad budget, schedule, and bidding strategy for your campaign.
  9. Once you’ve set the budget and bidding strategy, click “Next”, and “Save”.
  10. Now you need to create an ad for the campaign. Click “Create new ad”.
  11. Once done, click “Save” in the bottom right corner.
  12. You should see the ad you’ve created for the campaign. Click “Next”.
  13. If everything checks out, click “Launch Campaign”.

The document 18 pages

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