Goal
Successfully create a LinkedIn lead generation form for your ad campaign
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SOP-131
Set up a Linkedin lead generation form
Learn the best way to set up LinkedIn lead generation form and start collecting leads
Type
SOPs · PDF
Execution time
30 mins
Last updated
28 March 2024
Who does this
Person responsible for Media Buying
Length
8 pages
Comes with
From Leads to Sales: Funnel Building 101
Ideal outcome
You will have set up a new LinkedIn lead generation form ready to be used in your sponsored content or message ads
Why it matters
A lead generation form is necessary if you want to run a LinkedIn ad campaign with an objective to collect leads. With the lead generation form you can collect quality leads from your ads with pre-filled forms
Before you start
You need to have access to a LinkedIn ad account and your ad account needs to be associated with a LinkedIn Page. If you don’t have either of these, refer to: • SOP 126 (web version): Set up a Linkedin Company Page • SOP 128 (web version): Create a Linkedin Ads account
Key steps 4 steps
What is inside 6 headings
1 Create a LinkedIn Lead Generation Form 4
- Sign in to LinkedIn ad campaign manager .
- Select your ad account.
- Click the Account Assets dropdown and select “Lead Gen Forms”.
- Click “Create form” in the Lead Gen Forms dashboard.
2 Complete Form Details
The document 8 pages
The file is locked
It comes with From Leads to Sales: Funnel Building 101, or with the full library.
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