Goal
Set up a landing page that helps you gain potential customers by offering them a lead magnet in exchange for their email address
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SOP-175
Set up a landing page for lead magnet
Set up a landing page on Mailchimp that can help you generate leads
Type
SOPs · PDF
Execution time
5-10 Mins
Last updated
19 July 2024
Who does this
After you’ve created a lead magnet that’s relevant to your audience
Length
13 pages
Comes with
From Leads to Sales: Funnel Building 101
Ideal outcome
Successfully set up a landing page on Mailchimp that can help you generate leads with a lead magnet
Why it matters
A lead magnet landing page helps to drive brand awareness, promote your company and attract more customers by giving visitors a branded resource they can use
Before you start
A Mailchimp account
Key steps 15 steps
What is inside 16 headings
1 Set up a landing page for a lead magnet in Mailchimp 15
- Login to your MailChimp account . If you don’t have a Mailchimp account, sign up for one here .
- Click “Create” from the dashboard.
- Click “Build a landing page”.
- Click on the “Lead Generation” template.
- Add a logo — Click on the logo placeholder, then drag an image (your logo) into the logo placeholder.
- Click on the main header and description, and update the copy.
- Click on the form headline and update the copy
- Click on the Call to action button and update the copy.
- Update the rest of the copy for the second half of the page.
- Once you’ve done updating the landing page. Click “Save & Close”.
- In the next page, edit the name of your landing page.
- Next, add a title to your page.
- Edit the page URL.
- Once done, click publish.
- You’ve now set up the landing page. Copy this URL and use it in your marketing campaign (e.g. Facebook, Google Ads, Social media etc).
The document 13 pages
The file is locked
It comes with From Leads to Sales: Funnel Building 101, or with the full library.
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