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SOP-022

YouTube Video Optimization

Optimize video content on YouTube, so that users find it easily when searching for the type of information you provide.

Optimization Content
Type SOPs · DOC
Execution time 20 minutes/video
Last updated 25 March 2024
Who does this You, your VA, your SEO specialist, or the digital marketing agency you’ve hired
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Goal

Optimizing video content on YouTube, so that users find it easier when searching for the type of information you provide

Ideal outcome

Your YouTube videos will be watched by a large number of people - ergo, your business’ visibility will increase as well

Why it matters

Video content is increasingly popular among Internet users - so much so that YouTube gathers no less than 30 million unique views every single day. Imagine capturing the attention of 0.01% of all these viewers and how much it could mean for your business!

Before you start

A Gmail/YouTube account, quality video content to upload on your YouTube channel

Key steps 40 steps

What is inside 73 headings

1 Environment setup 15

  1. Sign in to YouTube with your Gmail account.
  2. Upload your video by clicking on the upload icon in the top right side of the screen.
  3. Go through the steps described above to create a personal YouTube channel.
  4. Go to YouTube’s Channel Switcher.
  5. Click on “Create New Channel”.
  6. Enter the name you want for your business YouTube channel.
  7. Go to the YouTube Homepage.
  8. Click on the avatar on the top right side of the screen.
  9. Click on “My Channel”.
  10. Click on “Customize Channel”.
  11. Click on “For new visitors”.
  12. Click on “+ Channel trailer”.
  13. Select the video you want to use as a channel trailer/ Welcome Video
  14. To add an avatar, click on the small pencil icon on the top right side of the avatar. YouTube will redirect you to your Branded Account page, where you can upload your picture. Your Branded Account avatar will coordinate with your YouTube channel avatar, but keep in mind that it might take a few minutes until they line up.
  15. To add a custom YouTube channel header, click on the “Add channel art” button. Upload your preferred picture (make sure it’s at least 2048 x 1152 pixels in size).

2 Produce quality videos

3 Monetize your channel 8

  1. Go to the YouTube homepage → Settings (lower left side of the screen) → View additional features → Monetization.
  2. Go back to your YouTube homepage → Settings (lower left side of the screen) → View additional features → Monetization. As you will see, there are four main steps you need to take to enable Monetization on your channel:
  3. Sign Up for AdSense (again, you can follow the on-screen instructions to do this).
  4. Set monetization preferences (according to the on-screen instructions).
  5. Get reviewed after you have reached 10,000 views.
  6. Go to your icon in the top right side of the screen → Creator Studio → Video Manager.
  7. Select all of the videos by clicking on the box right next to the “Actions” drop-down menu.
  8. Click on the “Actions” drop-down menu and select the “Demonetize” option.

4 Optimize for YouTube’s ranking signals 43

  1. Optimize your video title.
  2. Optimize your video description
  3. Optimize your YouTube video tags.
  4. Include an attractive custom thumbnail.
  5. Go to your YouTube homepage.
  6. Click on Creator Studio.
  7. Go to Video Manager.
  8. Click on the Edit button next to the video (on the right of the video).
  9. Click the “Custom thumbnail” button.
  10. Upload your custom thumbnail.
  11. Click on “Save changes” (upper right side of the screen).
  12. From your YouTube homepage, go to the icon in the top right side of the screen → Creators Studio → Video Manager.
  13. In the list of uploaded videos, click on the arrow right next to the “Edit” button on each video and select “Cards” from the drop-down menu.
  14. Click “Add Cards”.
  15. Select the type of card you want to add.
  16. Select one of the videos you have uploaded, or paste the video link you want to add as a card in the “Or enter a YouTube video or playlist URL box”.
  17. Click on “Customize the teaser text and/or add a custom message”.
  18. Add your teaser text and your custom message.
  19. To add a Channel card, click on this option in the drop-down menu and follow these steps:
  20. Paste the link of the channel you want to share through the video card.
  21. Add a custom message in the designated box.
  22. Add a teaser text in the designated box.
  23. Click on “Create card”.
  24. Upload a video transcript.
  25. Go to your Video Manager.
  26. Go to the video you want to add a transcript to. Click on the arrow right next to the “Edit” button. Select “Subtitles/CC”.
  27. Click “Add new subtitles or CC”.
  28. Select the option.
  29. Select the type of file you want to upload (transcript or subtitles).
  30. Upload your file (make sure it’s a .txt file!)
  31. Click on the “Set timings” button.
  32. Select the option.
  33. Type or paste your transcript.
  34. Click on “Set Timings”.
  35. Select the option.
  36. Type or paste the first line that is spoken in the video.
  37. Click on the “+” button.
  38. Go to Video Manager.
  39. Tick the box next to the video you want to add to a playlist.
  40. Click on “Add to” (at the top of the uploaded video list).
  41. Click on “Create new playlist”.
  42. Name your new playlist.
  43. Click “Create”.

5 What to do after publishing 2

  1. Go to your YouTube homepage → Settings → Notifications.
  2. Under “Comments and Activity”, make sure the “Activity on my videos or channel” button is ticked.

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