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SOP-023

How to create social posts from a blog post

Bring more visitors to your blog posts and publish better content on your social media accounts.

Content Content Production
Type SOPs · DOC
Execution time 2 ~ 2:30 hours
Last updated 25 March 2024
Who does this You or the social media manager in your company. Actually, it’s so easy that you could even teach your grandma how to do it
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Goal

To learn how to easily create impactful social posts from your blog post

Ideal outcome

By the end of this, you will have an easy and streamlined process that will enable you to bring more visitors to your blog post and have better content on your social media accounts (which, hopefully, doesn’t involve videos with cats)

Why it matters

Your social media accounts are some of the most powerful tools you can use to promote your blog posts, create an audience and let potential clients know about your business. It is important to have a reliable process for creating social posts from your blog posts because only this way you will be able to maximize the impact of your blog posts and have brand consistency

Before you start

• You need to have your WordPress site set up. • Yoast SEO – if you don’t have it installed, check out this SOP 008 (web version) to learn how to do it

Key steps 40 steps

What is inside 73 headings

1 Environment setup 6

  1. Open your Wordpress dashboard and click “edit” on an existing post on your blog.
  2. Make sure you have access to your business’ Facebook and Twitter accounts.
  3. Open Template 009: Social Media Distribution Worksheet (web version). This is where your content for the social posts will go.
  4. Create a Stencil account which you will use for the images. You can create a free account which is limited to 10 images/month but, most probably, you will need a paid account if you plan on having more than 10 posts/month.
  5. Create a Buffer account.
  6. Create a MeetEdgar account.

2 Creating content for your social post 1

  1. Now that you have your social posts content, it’s time to fill in this Template 009: Social Media Distribution Worksheet (web version).

3 Creating graphics for your social posts 23

  1. Check the images below to find out how the app works.
  2. Select the Facebook size for your canvas.
  3. Upload an image from your blog posts or search for a good one in the Stencil search box.
  4. Click on the image to add it to your canvas.
  5. Click on it again to see how can you add color filters or visual effects to your image.
  6. Click on “quotes” to add a quote to your image. Simply click on the quote you like the most and the text will appear on the image.
  7. Click on the text to open the settings box and decide how your quote will look.
  8. When you are done, save your image and then download it. You can also share it directly from the app if you are connected with your Facebook account.
  9. Get the shareable link of the visual as shown in the image below, then paste it to your Template 009: Social Media Distribution Worksheet (web version) in the “post image” column, next to its copy.
  10. Repeat this procedure for the rest of the Facebook posts in your worksheet.
  11. Select the “Twitter post” size for the canvas.
  12. Upload your image or use one from the Stencil library. For this step, we will use an existing image within the blog post and upload it to the app.
  13. Click on your image to adjust the visual effects.
  14. You can also add icons to it, just like we did in the image below. Click on “icons”, type in your search word and then simply click on the icon you like to add it to the picture. Click on it again to open the settings box.
  15. Once you are done with the image, save it, then get the shareable link to add to your worksheet.
  16. Repeat this procedure for all the tweets in your worksheet.
  17. Click on templates and check out the featured templates to select one that is suitable for your post. Make sure you choose a Facebook template for a Facebook post, a Twitter one for a tweet and so on.
  18. Click on your selected template to add it to the canvas.
  19. Click on the image to edit it
  20. Click on the text to write something else or decide what the text should look like.
  21. After you are done, save your template and get it a shareable link.
  22. Add the link to your worksheet.
  23. Repeat this procedure for all the templates you want to create. When you are done with Stencil, your worksheet should look like in the image below.

4 Verify your Twitter & Facebook cards 15

  1. Test your Facebook card by clicking on this link .
  2. Paste your blog post’s URL in the box and click “debug” to see the results.
  3. Scroll until your reach the bottom of the page where you can see the Yoast plugin.
  4. Click on the social button to adjust how the blog post will look on social channels, then click the Facebook button.
  5. As you can see in the image above, there are three features you need to use to make sure your post looks great.
  6. Fill in those boxes and select the Stencil image in your worksheet as the Facebook image for the post.
  7. Update your blog post to save the changes.
  8. Go back to the Facebook Sharing Debugger tool and test again how your post will look like.
  9. Go to this tool to see how the link preview card looks for Twitter.
  10. Paste the URL of your post in the box and click on “preview card”.
  11. Scroll until you reach the Yoast plugin, click on the “social” button and then on the “Twitter button”.
  12. Type in the boxes your Twitter title and description.
  13. Select your Twitter image based on the images in your worksheet.
  14. Update your blog post.
  15. Go back to Twitter card validator and check your link preview card again.

5 Distribute your posts 23

  1. For distributing posts, you are going to use Buffer and MeetEdgar, so make sure you have created your profile on these websites.
  2. Once you have connected to your accounts, you can start posting and scheduling social posts. Click on the dashboard, then go to your worksheet, copy your desired post and paste it in the app.
  3. Go back to your worksheet, download the photo from the link and upload it to Buffer.
  4. Paste the link to your blog post as well.
  5. The social icons above your post show where it will be distributed. Click on an icon to prevent the post from being distributed on that channel. For example, we will not distribute the post on Twitter since the photo is the right size for Facebook only.
  6. After you have prepared your post, you have a couple of options for distributing it.
  7. Use Buffer to schedule all of your post and choose the appropriate channel for them. We recommend scheduling one post per channel, every two days.
  8. Use MeetEdgar to schedule your evergreen posts. This tool is very useful if you have recurring promotions or you simply want to recycle your social media updates more easily and in less time.
  9. Add your social media accounts the same way as you did with Buffer. You can add up to 25 social accounts.
  10. The next step is to add your content. Click on “Add new content”, then select your channel from the left side of the screen.
  11. Paste your content, the URL of your blog post, and upload the image you have created with Stencil.
  12. Next, select your desired category. MeetEdgar uses different categories to recognize posts and distribute them at the right times. In our case, the selected category will be “My blog posts”. Please notice that if you select the “use once” category, the post will not be recycled.
  13. Scroll down until you get to “schedule settings”. Expand it to see your options. You can set up a specific time and date for your content and you can also choose when to stop distributing the post. If you don’t choose any of these options, MeetEdgar will distribute your post based on its algorithm.
  14. Once you are ready with the settings, save your post to library.
  15. View your library to see all your evergreen posts. When you click on the “history” of a post, you will get to see its performance on your social channels.
  16. Once you see your blog there, select the category (in this case it will be “My blog posts”), how you want new items to be imported and on which channels the content will be distributed. We recommend choosing the “pending content queue” option as opposed to the “directly to your library” one because this way you get to approve or edit the content before it’s posted. Click “add feed” once you are done with the settings to link your blog to your MeetEdgar Account.
  17. Next, you will set up the account schedule. Click on “create a schedule” in your setup guide.
  18. If you click on “quick setup”, MeetEdgar will decide upon a schedule for your post, based on popular times for your specific category.
  19. You can also click on “add time slot” to manually setup a recurring schedule for a category. Select your social media channel, day and time for the category and, of course, the category itself.
  20. Once you are done with adding all the categories of evergreen posts, review your schedule to see if everything is correct.
  21. Click on “unpause queue” to be redirected to the next screen and have MeetEdgar start posting content.
  22. Review the items in your queue. You can also choose to skip certain posts or edit them before unpausing the queue.
  23. After you’ve reviewed your posts, click “unpause the queue” to have MeetEdgar work instead of you as you get paid :)

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