Goal
Create an editorial calendar to manage your team’s content marketing efforts
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SOP-034
Start and manage your editorial calendar
Creating and manage an editorial calendar to better plan and coordinate your team’s content marketing efforts.
Type
SOPs · DOC
Execution time
On-going process
Last updated
25 March 2024
Who does this
You, your content manager, or a digital marketing agency you’ve employed
Ideal outcome
You will have a good, well-set editorial calendar to follow whenever content needs to be published, regardless of the channel you want to publish it on. Or, in other words, there will be no more “So, guys, what do we post tomorrow on the blog/ Facebook account/ LinkedIn/ etc.?” :)
Why it matters
Having a content calendar in place helps your entire team save time and be on-point with their content-related actions throughout an entire year. From the SEO team to the digital marketing strategist, everyone will have a clear idea of what should be published next
Before you start
• You need to know how to create and use marketing personas (i.e. imaginary characters with personalities and interests that would usually fit your typical target audience). • You need to have a keyword strategy in mind. If you haven’t done your keyword research and mapping, you can check out SOP 011 (web version) and learn how to do this the right way
Key steps 10 steps
What is inside 13 headings
1 Environment setup 2
- Create an account at Trello. The application is free to use, and premium packages start at less than $9.99/month.
- Gather your team and your ideas. This is going to be a fun joyride if managed the right way! :)
2 Creating and Managing the Content Calendar 3
- Open Template 012: Editorial Calendar Planner (web version) and make a copy of it in your own Drive folder by clicking “Export as Google Sheet”.
- Fill in the Brainstorming sheet.
- Fill in the Daily View sheet with the best ideas in the Brainstorming sheet. To do this, follow these rules for each of the columns:
3 Managing the Content Creation Process 5
- Log in to your Trello account.
- Copy the Editorial Calendar Template board we have created for you. You can find it here: Trello
- Start adding cards to each of the boards, according to your editorial calendar and the tasks that need to be accomplished.
- Trello will also allow you to leave comments on each of the cards, for your team members to see. To do this, click on the card and add your comment in the adequate box, then click the “X” of the pop-up window.
- You can also add a due date for your team members to know when to submit the content. To do this, click on the card → Due Date. Once you’ve entered your due date, don’t forget to tick it at the top of the card as well.
The document DOC
The file is locked
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