Goal
Add your business name and address to popular data aggregators and directories, in order to increase links and mentions
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SOP-155
Build citations in local directories
Build local citations and increase your rankings in local SEO results
Type
SOPs · PDF
Execution time
15 - 30 Mins
Last updated
28 March 2024
Who does this
Marketing Manager, marketing consultant, or any person responsible for marketing strategy for your local business
Length
23 pages
Ideal outcome
You'll successfully list your business on Neustar Localeze (a data aggregator which includes multiple business directories ), Apple Maps and Bing Places
Why it matters
Local citations (mentions of your business Name, Address and Phone) help validate that your business actually exists, and helps increase your authority, your rankings in local SEO results
Before you start
You need to clearly identify your business NAP (Name, Address & Phone number)
Key steps 26 steps
What is inside 30 headings
1 Before You start
2 Get Listed in Neustar Localeze (US Businesses Only) 6
- Head to the Neustar local directory page and create a new account.
- Fill in your username and password and click “Create Account”.
- Fill in the rest of your information and click “Create Account”.
- Then head to the Neustar US local directory and search for your business.
- Claim the listing if it’s there. If not, click “Add a New Business”.
- Add your business listing details and click “Submit”.
3 List your business on Apple Maps 7
- Head to Apple Maps Business Registration page and sign in with your Apple ID.
- Once signed in, search for your business address name or address and click “Add a missing place”.
- Add your business listing details.
- Once added, select “Verify Ownership”.
- Provide your business information details. Then click “Next”.
- Add your primary contact information details and click “Save and Continue”
- You’ll be asked to verify that you own the place. Enter the 4-digit verification code that was sent to your contact number you enter earlier. When you see the “Code Validated” confirmation message and click “Done”.
4 List your business on Bing Maps 13
- Head to BingPlaces and claim your business as a new user.
- Click “Claim your business manually”.
- Add your business details:
- Once done, click “Search”.
- In the next page, click “Create new business”.
- Add the rest of your business details.
- In the next section add your business segment, category and business description. Click Next.
- In the next step, check “Yes, this is a business address”, add a unique Store Code, and check “Business”. Click Next.
- Add your business email and social media profiles if applicable. Then click Next.
- Add (up to 100) photographs of your business. Then click “Next”.
- Add your business operating hours. Then click “Next”.
- Optionally add a link to your menu and a link to order online on your website and select a price point for your business. Once done then click “Submit”.
- Add your name in the text field and click “Verify Now”.
The document 23 pages
The file is locked
It comes with the SOP Library.
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