Goal
Set up Google Optimize (the A/B testing tool) on your website, from scratch
Set up an A/B test tool on your website Start putting in place a repeatable, efficient, and statistically significant process that allows you to make careful data-driven changes to your user's experience, even if you haven't set up an analytics tool yet.
Set up Google Optimize (the A/B testing tool) on your website, from scratch
A/B Testing allows you to make careful data-driven changes to your user experience. Google Optimize is free and integrates perfectly with your existing Google Analytics property
Some of these steps require you to be running either WordPress, Squarespace, or Shopify. If you aren’t, you will have to perform similar instructions on your own CMS
It comes with From Leads to Sales: Funnel Building 101, or with the full library.
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