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REC-005

Set up an A_B test tool on your website

Set up an A/B test tool on your website Start putting in place a repeatable, efficient, and statistically significant process that allows you to make careful data-driven changes to your user's experience, even if you haven't set up an analytics tool yet.

Type Recipes · PDF
Last updated 24 November 2023
Who does this The person responsible for Website Management, Analytics, Conversion Rate Optimization
Length 2 pages

Goal

Set up Google Optimize (the A/B testing tool) on your website, from scratch

Why it matters

A/B Testing allows you to make careful data-driven changes to your user experience. Google Optimize is free and integrates perfectly with your existing Google Analytics property

Before you start

Some of these steps require you to be running either WordPress, Squarespace, or Shopify. If you aren’t, you will have to perform similar instructions on your own CMS

Key steps 3 steps

What is inside 3 headings

1 Step 1 - Add Google Tag Manager to your Website

2 Step 2 - Add Google Analytics to your website

3 Step 3 - Set up Google Optimize on your website

The document 2 pages

The file is locked

It comes with From Leads to Sales: Funnel Building 101, or with the full library.

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