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SOP-059

Set up an A_B test on your Website

Set up an A/B test on your Website To successfully set up VWO and start running A/B tests on your website.

Setup & Install Optimization Funnels
Type SOPs · PDF
Execution time 30 min
Last updated 21 June 2024
Who does this The person responsible for Website Management, or Conversion Rate Optimization
Length 18 pages
Comes with From Leads to Sales: Funnel Building 101
Unlock the library ₹ 6,999.00 ₹ 3,999.00

Ideal outcome

VWO is setup, tested, and ready for you to start experimenting

Why it matters

A/B Testing allows you to make careful data-driven changes to your user experience. VWO is free and integrates with Google Analytics

Before you start

None

Key steps 25 steps

What is inside 30 headings

1 What you should know before you start

2 Sign up for VWO (Free) 6

  1. Visit VWO and click the "Try VWO for Free".
  2. Enter your business email and click "Start Now".
  3. Input your name, phone number, and password to proceed and click "Create Account".
  4. On the set up page, input your website URL link and fill out your monthly average traffic and the industry type. Click "Next".
  5. Next, start with a free 30 days VWO trial account with products "VWO TESTING - WEB" and "VWO INSIGHTS - WEB".
  6. Once the set up is complete, you'll need to connect your website using a SmartCode.

3 Get the VWO SmartCode 4

  1. You will need to generate a SmartCode according to your website domain. Click "Connect Now".
  2. Next, click "Website" and then "Next".
  3. Enter your website domain name and tick the box below to track all sub-domains as well. Click "Add domain" to proceed.
  4. Ta-da! Your SmartCode is ready to be copied and deployed in your website.

4 Add the VWO SmartCode to your website 7

  1. Sign in to your website admin panel. In this SOP, we will be using Wordpress as an example.
  2. Go to "Plugins" > "Add New Plugin".
  3. Search for a plugin that helps insert a code into your website header. Install and activate WPCode.
  4. Once activated, go to "Settings". By now you should be able to see "WP Headers and Footers".
  5. Under "Scripts in Header", paste the VWO SmartCode.
  6. Remember to click "Save changes" at the bottom of the page.
  7. Finally, go back to VWO, where you've copied your SmartCode and scroll down to the bottom. Enter your website URL to verify by clicking "Check".

5 Create an A/B Test in VWO 8

  1. Go to your main VWO dashboard and click "Create Test".
  2. Name your campaign and select "A/B Test". Click "Create" to proceed.
  3. Under the configuration tab, specify the URL of the webpage you want to test.
  4. Next, create variations for your site.
  5. Next, under "Metrics", click "Add primary metric".
  6. To add any additional metrics, click "Add secondary metric" under the "Secondary metrics" section and repeat the steps of adding the primary metric.
  7. The next step is to apply any third-party application integrations that you have already enabled in your account to your test campaign.
  8. Finally, review your test campaign in the configuration summary page before clicking "Start test".

The document 18 pages

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Up next · SOP-060 How to Structure, Run, and Analyze an A_B Test on your Website How to Structure, Run, and Analyze an A/B Test on your Website Flawlessly plan, execute and analyze an A/B test on your website and determine whether a variant Unlock to read