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REC-027

Set up Conversion Rate Optimization (CRO) campaigns

To design a lead magnet and create landing pages to improve conversion rates on your site

Type Recipes · PDF
Last updated 18 October 2023
Who does this Conversion rate specialists and the marketing manager
Length 2 pages

Why it matters

CRO can impact your business by increasing conversions, improving the user experience, saving on marketing costs, and helping you align your website with your business

Before you start

Your website should have a steady stream of traffic prior to setting up CRO campaigns

Key steps 5 steps

What is inside 5 headings

1 Step 1 -How to Create a Leadgen Landing Page

2 Step 2 - How to design a lead magnet

3 Step 3 - Set up a landing page for lead magnet

4 Step 4 - Set up email automation for lead magnet

5 Step 5 - How to Structure, Run, and Analyze an A/B Test on your Website

The document 2 pages

The file is locked

It comes with From Leads to Sales: Funnel Building 101, or with the full library.

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Up next · REC-028 Conduct Customer research and outreach To identify the best customer persona for your business create a strategy to reach these them Unlock to read