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REC-018

Prioritize and Run A_B tests on your website

Prioritize and Run A/B tests on your website Is your mind full of million-dollar ideas but you just don’t know which one is the one? Use this recipe to find the winning one.

Type Recipes · PDF
Last updated 17 May 2022
Who does this The person responsible for marketing strategy or conversion rate optimization in your business
Length 2 pages

Goal

To properly brainstorm, prioritize, structure and implement A/B tests for your business

Why it matters

Without a proper A/B testing process and prioritization in place, you are not able to confidently make business or UI/UX decisions

Before you start

• You need to have Google Optimize set up on your website (SOP059: How to Setup Google Optimize on your Website – web version) • You should have Google Analytics’ conversion

Key steps 3 steps

What is inside 3 headings

1 Step 1 - Brainstorm and determine what you’re going to test

2 Step 2 - List out those tests and prioritize them

3 Step 3 - Design your test, launch your experiment, and analyze the results

The document 2 pages

The file is locked

It comes with From Leads to Sales: Funnel Building 101, or with the full library.

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Up next · REC-019 Tighten up your account security If access to your accounts isn’t properly managed, you can easily lose track who has access to critical information and tools for your or your clients’ business Unlock to read