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SOP-230

How to set up Tiktok Spark Ads

Set up TikTok Spark Ads to scale engagement and attract qualified users through native content

Setup & Install Social TikTok
Type SOPs · PDF
Execution time 10 – 20 minutes
Last updated 29 March 2024
Who does this The business owner/manager or the person/agency digital marketer
Length 28 pages
Unlock the library ₹ 6,999.00 ₹ 3,999.00

Goal

Create new TikTok Spark Ads

Ideal outcome

You successfully gain access to manage your TikTok Spark Ads

Why it matters

TikTok Spark Ads lets you enhance your best-performing organic content, making them ideal for companies to simply figure out their ad budget. This is one of the most effective advertising tactics. This type of advertisement is used by marketers to scale user-generated content (UGC) and control original content. During the brand discovery process, it encourages more reach and engagement

Before you start

You will need to have a TikTok Ads Manager account before creating a TikTok Spark Ads. Refer to SOP 229 (web version): How to set up a TikTok Ads Manager account if you do not have one. You will also need to download the TikTok app to copy a video code from your mobile phone to enable ad authorization

Key steps 40 steps

What is inside 73 headings

1 Enable Ad authorization. 2

  1. You will need to go to your TikTok app and click on the settings icon in the top right corner. Click “Creator tools”.
  2. Under “Creator tools”, scroll down to “Ad settings” and switch it on by clicking on the button.

2 Authorize video for promotional use 5

  1. Next, select a video in your TikTok profile that you would like to switch the Spark Ad on.
  2. On the selected video, click on the kebab menu or three dots.
  3. Click “Ad settings”.
  4. Switch on the “Ad authorization” under “Branded content and ads”.
  5. Click on the button beside “Ad authorization”.

3 Generate video code 4

  1. After switching on the “Ad authorization”, scroll down and click “Generate” under “Video code”.
  2. Next, copy the video code to be used in your TikTok Ads Manager later.
  3. Click “Manage” after you have generated a video code.
  4. Click “Copy code”. The “Copy code” button will only be visible after you click “Manage”.

4 Enter the video code on TikTok Ads Manager 9

  1. Log in to your TikTok Ads Manager account. Hit “Log in with TikTok” on your browser.
  2. Go to “Assets” > “Creatives”.
  3. Click “Spark Ad posts”.
  4. Next, click “Apply for authorization”.
  5. Paste the video code in the box next to the “Search” button.
  6. Paste the video code you have copied from your TikTok app.
  7. Click “Search”.
  8. Next, click “Confirm”.
  9. A mini pop-up will appear. Click “Create Ad” to proceed.

5 Publish TikTok Spark Ads in simplified mode 23

  1. Create an ad campaign.
  2. Under “Campaign”, click “Ad” and then hit “Create” to add a new ad campaign.
  3. Select an advertising goal and click “Continue” to proceed.
  4. Search and add locations where your customers should see your ads.
  5. Under “Demographics”, choose the appropriate gender, age, and language.
  6. Select the gender profile of your targeted audience.
  7. Select the age range of your targeted audience.
  8. Search and add the languages based on the location of your targeted audience.
  9. Under “Interest & Behavior”, include the following interests and people who have interacted with videos.
  10. You can search for a category where people have expressed their interest in the last 60 days. You can also click “Recommended” or “Browse” to reveal the drop-down list and select the relevant category.
  11. According to your targeted audience’s interaction with videos in the past, you can also customize how they have interacted with the videos for this campaign.
  12. Search and select the relevant category(s) on what kind of videos they have interacted with.
  13. Select a period to include the actions. This is either 7 or 15 days.
  14. Click “Continue” to proceed.
  15. Next, select your advertising goal.
  16. Next, set a budget and schedule.
  17. Schedule a date range for your ad to run.
  18. Click “Continue” to proceed.
  19. Choose the existing TikTok video where you have copied and pasted the video code previously.
  20. Next, select a call-to-action of your choice in the drop-down menu.
  21. Submit your Spark ad campaign.
  22. Before you submit, you will have to tick the box below to allow the ad to be displayed in the TikTok For Business Creative Center.
  23. Click “Submit”.

6 Publish TikTok Spark Ads in custom mode 24

  1. Log in to your TikTok Ads Manager account. Hit “Log in with TikTok”.
  2. Next, click “Campaigns” and then “Create”.
  3. Click “Custom mode”.
  4. Next, confirm that you will be switching from simplified to custom mode.
  5. Select any advertising objective under “Campaign”.
  6. Set up your campaign settings.
  7. Key in your campaign name.
  8. Click “Continue” to proceed.
  9. Next, name your ad group and select a placement setting.
  10. Name your ad group.
  11. You have the option to select a few advanced settings. Switch on all of the below such as “User comment”, “Video download”, and “Video sharing”.
  12. Next, switch on “Automated creative optimization”.
  13. Under “Targeting”, you have the choice to either select “Custom targeting” or “Automatic targeting”. If you choose “Custom targeting”, expand all the sections below and input the relevant information under “Demographics”, “Audience”, “Interests & Behaviors”, “Device”, and “Targeting expansion”.
  14. Set your daily budget and schedule.
  15. Next, set your bidding.
  16. You can also select “advanced settings” and set your “Billing event” and “Delivery type”. ​Choosing “Accelerated” as the delivery type won't help you increase the amount of budget you consume, it only increases how fast you spend your budget. TikTok suggests increasing your budget if you notice that the daily billing event is continuously below your bid.
  17. Next, enter your Ad details under “Ad”.
  18. Key in your Ad name.
  19. Next, upload the ad video and enter the ad text.
  20. You can choose to click on “Smart Text” for TikTok to generate recommended text for you.
  21. Under “Smart Text”, select a language, industry (optional), and keywords. Click “generate” and then “Confirm” to proceed. To search for keywords, you may follow SOP 154: Keyword Research for Local Business (web version).
  22. Next, depending on which campaign objectives you have selected in the earlier steps, the ad group setups would be slightly different. You may refer to the following SOPs to set up different campaigns in custom mode.
  23. Click “Submit”.
  24. If you have chosen “Split testing” in the earlier steps, you will be prompted to add balance to your account before you submit the ad.

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