Ideal outcome
Successfully send your outreach emails to a list of journalists covering news in your niche/industry
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SOP-183
Find journalists to pitch your business
Run an outreach campaign to find journalists in your niche to promote your product or service
Type
SOPs · PDF
Execution time
30 Mins
Last updated
29 March 2024
Who does this
Outreach specialist, PR/marketing consultant, or any person responsible for outreach strategy for your business
Length
6 pages
Why it matters
Journalist in popular publications can help you reach massive audience and bring awareness to your to products and service
Key steps 7 steps
What is inside 9 headings
1 Build a journalist outreach list in your niche 7
- Make a copy of this Template 053: Outreach campaign tracker template (web version) before you start.
- Head to Google News and type in the product category or niche for your business. In this SOP, we’ll use “meditation” as an example.
- Right click on each of the the articles on the search results and open them in a new tab.
- Identify the URL of the article and add them to the outreach template under “URL”.
- Next, get the blog contact information. To do this, download the Hunter extension (Chrome, Firefox).
- Once downloaded, click on the Hunter logo to activate it.
- Note down the contact information and the name of the author and add them to the outreach template under “Contact” and “Name”.
2 Send outreach emails to journalists
The document 6 pages
The file is locked
It comes with the SOP Library.
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