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SOP-165

Link Google Analytics 4 with Google Search Console

Integrate Google Analytics 4 with Google Search Console to view organic search data in your dashboard

Tracking Google Analytics Google Search Console SEO
Type SOPs · PDF
Execution time 5 Mins
Last updated 30 July 2024
Who does this Marketing Manager, marketing consultant, or any person responsible for setting up analytics for your site
Length 10 pages
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Goal

Link Google Analytics 4 with Google Search Console

Ideal outcome

You are able to see Google Search Console data inside Google Analytics

Why it matters

The integration with Search Console lets you analyze organic search related to your site. You can, for example, see where your site is ranked in search results

Before you start

You need to set up Google Search Console on your site and make sure you have edit permissions for both Google Search Console and your Google Analytics 4 account

Key steps 14 steps

What is inside 15 headings

1 Link Google Analytics 4 with Google Search Console. 14

  1. Login to your Google Analytics account.
  2. Click “Admin”.
  3. Make sure you’ve selected the correct property (website) and select “Search Console links” under PRODUCT LINKS.
  4. Click “Link” to create a new link.
  5. Click “Choose accounts”.
  6. Select the property (website) that you want to connect Google Analytics 4 to and click “Confirm”.
  7. Click “Next”.
  8. Select a web stream.
  9. Choose the Google Analytics 4 web stream that you’ve set up.
  10. Click “Next”.
  11. Click “Submit”.
  12. If you see the confirmation message “LINK CREATED”, you’ve successfully linked your Google Analytics 4 account with your Google Search Console account.
  13. To confirm that you’ve successfully linked the 2 accounts, you can view the data from Google Search Console by heading over to "Reports" "Retention".
  14. Under "Retention overview", scroll down to the bottom and you will find additional reports made available after you’ve connected GA4 with Google Search Console:

The document 10 pages

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