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SOP-020

Set up Google Search Console

Perfectly set up Google Search Console for the first time, and to connect it with the Yoast SEO WordPress plugin

Type SOPs · PDF
Execution time 5-10 minutes
Last updated 25 March 2024
Who does this The person responsible for Website management, analytics, or SEO
Length 10 pages

Goal

To set up Google Search Console for the first time, and to connect it with the Yoast SEO WordPress plugin

Ideal outcome

Your Google Search Console property has been verified, and you are able to check if there were any crawl issues for your site recently, straight in your WordPress Admin

Why it matters

Google Search Console is a free tool that allows you to monitor your website’s performance in Google search. It allows you to collect statistics about your rankings, optimize visibility, and it’s your main channel of communication with Google, allowing you to monitor potential penalties, or identify crawling errors before they affect your rankings

Before you start

You need to have SOP 004: Add Google Tag Manager to a WordPress Site (web version) and the SOP 008: Initial WordPress setup (web version) to follow this SOP

Key steps 17 steps

What is inside 19 headings

1 Signing up for Google Search console and verifying your domain 7

  1. Go to Google Search Console Log in with your Google Account;
  2. You will be taken to a welcome page and prompted to “Select a property type”. It is recommended to select “URL prefix”.
  3. First, you’ll need to scroll down and copy your “HTML tag” before verifying with Google Tag Manager.
  4. Click on the “Copy” button. You will need this to connect the Google Search Console with your WordPress website later.
  5. Next, there are multiple ways to authenticate your account. If you are already using Google Analytics or Google Tag Manager, these 2 methods will be the fastest and easiest methods to authenticate. If not, the recommended method is the fastest one to use. This SOP assumes you already have Google Tag Manager running on your website.
  6. Select “Google Tag Manager”, and click “Verify”.
  7. That’s it! You should now see a success message, click “Continue” and you will be taken to your Search Console dashboard.

2 Connect Search Console with Yoast SEO Wordpress Plugin 10

  1. Open your WordPress Admin Dashboard.
  2. On the sidebar, hover over “Yoast SEO”, and click “Settings”
  3. Next, click on “Site connections”
  4. Under “Google”, click on the “Google Search Console” hyperlink.
  5. Select your Google Account and log in.
  6. Click “Allow”
  7. Paste the HTML tag that you have previously copied when verifying your website ownership with Google Search Console and then click “Save changes”.
  8. Go back to your Google Search console browser and click “Verify” under “HTML tag”. This should take a few minutes.
  9. And that’s it! The ownership is now verified. Click “GO TO PROPERTY” to view your site’s performances.
  10. In addition, you will now be able to retrieve all the crawl issues for your site straight from your WordPress Admin panel.

The document 10 pages

The file is locked

It comes with the SOP Library.

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