Goal
Research a list of keywords that are relevant to your business and make informed decisions for your local SEO strategy
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SOP-154
Keyword Research for Local Business
Research a list of keywords that are relevant to your business and inform your local SEO strategy
Type
SOPs · PDF
Execution time
15 - 30 Mins
Last updated
16 July 2025
Who does this
Marketing manager, marketing consultant, or any person responsible for marketing strategy for your local business
Length
8 pages
Ideal outcome
A complete list of keywords that are relevant to the product or service you sell in locations you’re offering
Why it matters
To understand what potential customers type into search engines like Google when looking for your business’ products or services, so, you can tailor your marketing strategy for them
Before you start
You will need a Google Keyword Planner account. If you don’t have one, sign up for free here
Key steps 13 steps
What is inside 16 headings
1 Identify core services keywords 3
- Make a copy of this Template 046: Local Keyword Research Template (web version).
- In the first row, replace “Type of Service” with all types of service or product you’re offering.
- In the Template 046: Local Keyword Research Template (web version), we will replace “Type of Service” with the services as depicted in the screenshot below.
2 Generate keyword Ideas using keyword planner 10
- First, identify all the locations (cities and towns) where you provide your service or sell your products. For example, CarpetBright provides its services in 5 major cities in the UK, including Bromley, Croydon, Kent, London, and Surrey.
- We will then append the type of service you provide + the location keywords:
- Then sign in to your Google keyword planner account.
- Select “Discover new keywords”.
- Next, (a) add the expanded keywords in the search field under “Start with keywords”.
- (b) Make sure the location and language are set based on where your local business is located.
- (c) Click “Get Results”.
- Export the list of keywords as a spreadsheet and open the sheet in a new tab.
- The only columns we’re interested in are the "Keyword" and "Avg. Month Searches" columns.
- Delete every other column by right-clicking the column label and selecting "Delete Column".
3 Trimming down the keywords
The document 8 pages
The file is locked
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