Goal
To reverse engineer your competitor’s SEO keyword strategy
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SOP-092
Reverse engineer your competitor_s Keyword Strategy
Reverse engineer your competitor's Keyword Strategy Discover a competitors’ most important organic keywords and analyze how well they're working for them.
Type
SOPs · PDF
Execution time
~1h
Last updated
27 March 2024
Who does this
The person responsible for SEO
Length
11 pages
Ideal outcome
You have a standardized audit that shows you what the pages, keywords and topics that your competitor is ranking for organically
Why it matters
Your competitors might currently be ranking for high-value, high-volume keywords that you might be able to rank for yourself. This can also allow you to replicate strategies or content that are working well for competitors
Key steps 13 steps
What is inside 18 headings
1 Included Resource
2 Environment Setup 2
- Go to Ahrefs;
- Select a plan that works for you.
3 Identify the competitor that you want to reverse engineer 2
- Open ahrefs and query your own domain:
- Click ‘Organic Search’ and then select the country where you want to compete:
4 Export your competitors’ organic keywords from Ahrefs 4
- Query your competitor’s domain in ahrefs.
- On the sidebar click ‘Organic keywords’
- Select the country that you want to analyze, and click “Position: Top 10”
- Export the data by clicking ‘Export’ → ‘Start Export’. This will export your competitor’s keywords to CSV.
5 Import your competitors’ organic keywords to your template 5
- On your copy of “Template 032: Organic Keyword Reverse Engineering (web version)” make sure your cursor is selecting Cell A1:
- Click ‘File’ → ‘Import’
- Select ‘Replace data at selected cell’ → ‘Import data’
- Click the “2) Keyword Buckets By Page” Sheet and you’ll already find a table with your competitor’s page ranked by current organic traffic.
- For each URL (one at a time), click the "+" icon to expand that line. This will expand it and show you a breakdown of all the keywords for which that page is ranking on the Top 10 → Skim through all the keywords → In the “Keyword Bucket” column type a Keyword Bucket that you think would fit that group of keywords. → Click the "-" icon to minimize that URL → Move to the next URL → Repeat until all URLs have Keyword Buckets assigned to them.
The document 11 pages
The file is locked
It comes with the SOP Library.
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