Goal
To reverse engineer your competitor’s email marketing strategy
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SOP-086
Reverse-engineer a competitor's Email Marketing Strategy
Get hold of your competitor's emails, offers, automations, split-tests and even email metrics and compile all your findings in a single document.
Type
SOPs · DOC
Execution time
~2h
Last updated
27 March 2024
Who does this
The person responsible for email marketing
Comes with
From Leads to Sales: Funnel Building 101
Ideal outcome
You have a standardized audit that shows you what your competitor is doing (including the exact emails they send)
Why it matters
Your competitor (especially if he has been at the game for longer than you) might have optimized their email marketing strategy throughout time, and he might have strategies in place that you might want to apply yourself
Key steps 11 steps
What is inside 22 headings
1 Environment setup
2 (Option 1) Using Mailcharts (Paid)
3 (Option 2) Using a simple inbox (Free)
4 (Option 1 - Mailcharts) Add a competitor to Mailcharts 2
- On Mailcharts, search for the brand you’d like to reverse engineer:
- Click “Emails” → “Track”
5 (Option 1 - Mailcharts) Browse through your competitor’s email sequences and broadcasts 2
- Click “Emails”:
- Click ‘Advanced options’ to browse through specific categories of emails and see the individual emails:
6 (Option 1 - Mailcharts) Check your competitor’s email metrics 2
- Understand when your competitor sends most of their emails by clicking Reports → Select the time period you want to analyze (if you don’t know which one to pick, select “Last 365 days”)
- Check if your competitors are following email marketing best practices, this might give you an idea on whether email marketing is being handled professionally (therefore likely an important channel for them) or not, by clicking “Email Score” > Change the time frame to ‘Monthly’ and check their scores.
7 (Option 2- Simple Inbox) Setup an inbox for this purpose
8 Create an inbox specifically for this purpose. (I.e. research@llmdecode.com )
9 Setup automated labels for incoming email 4
- On the search bar of your Gmail inbox, click the downwards arrow:
- Type the email address (including the alias) that you are using for that competitor in the “To:” field, and click “Create Filter”:
- Click “Apply the label” → “Choose Label” → Enter your Label Name (just write your competitor’s name)
- Click “Create filter”.
10 (Option 2- Simple Inbox) Sign up to your competitor’s services
11 Summarize your findings into an audit report 1
- Having been through your competitor’s emails summarize the data you collected:
The document DOC
The file is locked
It comes with From Leads to Sales: Funnel Building 101, or with the full library.
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