Goal
To have a crystal clear overview of your competitors backlink authority and strategy
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SOP-090
Reverse engineer your competitor_s Backlink Strategy
Reverse engineer your competitor's Backlink Strategy Finding the best link building opportunities, and coming up with the link building campaigns can be a full-time job and take years to perfect. But competitors have probably already done all that work for you.
Type
SOPs · PDF
Execution time
~1-4 hours
Last updated
19 September 2024
Who does this
The person responsible for SEO
Length
18 pages
Ideal outcome
You have a document that not only summarizes your competitor’s backlink standing and strategy, but also lists and classifies all their links
Why it matters
Knowing your competitors will let you know how much work you have ahead of you, as well as which strategies work best for them and that you might be able to replicate
Before you start
You will need access to an ahrefs account
Key steps 24 steps
What is inside 30 headings
1 Included Resource
2 Identify your competitors
3 (option 1) If you’re looking for competitors for specific keywords 2
- Your best bet is to simply Google your keyword using incognito mode and see which websites come up in the organic results.
- Go through the list of organic results on the first page and select the competitors that are only a little bit larger than your business or smaller and add them to the Template 031: Competitor Backlink Strategy Reverse Engineering Worksheet (web version).
4 (option 2) If you’re looking for overall competitors across all keywords 5
- Open ahrefs and query your own domain:
- Click ‘Organic Search’ and then select the country where you want to compete:
- Scroll down to locate your Top 10 competitor list:
- Go through the list of organic results on the first page and select the competitors that are only a little bit larger than your business or smaller and add them to the Template 031: Competitor Backlink Strategy Reverse Engineering Worksheet (web version).
- Duplicate the Competitor sheet as many times as you need until you have a sheet for each competitor and rename it as such:
5 Analyze your competitors’ link profile 9
- Query your competitor’s domain in ahrefs.
- On the top, you’ll find your competitor’s main backlink metrics:
- Add those metrics to the Template 031: Competitor Backlink Strategy Reverse Engineering Worksheet (web version):
- Scroll down to analyze the timeline of links acquired.
- Add any findings to your comments on the spreadsheet.
- On the ahrefs report, scroll down to the CTLDs Distribution Map to visualize where links are coming from.
- Add any findings to your comments on the spreadsheet.
- On the ahrefs report, scroll down to the Anchors Table to analyze the anchor text of your competitor’s links.
- Add any findings to your comments on the spreadsheet.
6 Export their link profile 8
- On the sidebar, click ‘Backlinks’. On the filters, select ‘One link per domain’:
- Export your data by clicking ‘Export’. This will export your competitor’s backlinks to CSV.
- Make a copy of the Template 031: Competitor Backlink Strategy Reverse Engineering Worksheet (web version) by clicking “Export as Google Doc”.
- Then head over to the “Competitor: [Competitor #1 Name Here]" tab. Replace the competitor’s name.
- On your copy of “Template 031: Competitor Backlink Strategy Reverse Engineering Worksheet (web version)” make sure your cursor is selecting Cell A1:
- Click ‘File’ → ‘Import’
- Select ‘Replace data at selected cell’ → ‘Import data’
- Go through each link and for each fill out:
The document 18 pages
The file is locked
It comes with the SOP Library.
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