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SOP-116

Granting access to Google Tag Manager

Grant access to Google Tag Manager account to a new user so they can add a pixel or other code to your website

Google Tag Manager Client Management Analytics
Type SOPs · PDF
Execution time 5 min to grant/revoke access
Last updated 26 April 2025
Who does this The person with admin access your Google Tag Manager account
Length 5 pages
Comes with 2 DAY GEN AI ENGINEERING MASTERMIND
Unlock the library ₹ 6,999.00 ₹ 3,999.00

Goal

To grant access to your Google Tag Manager account to a new user (employee, contractor, agency)

Ideal outcome

Your employee, contractor, or agency will have access to your Google Tag Manager account and be able to add a pixel or other code to your website

Why it matters

So your employee, contractor or agency can independently implement tracking codes on your website

Before you start

You will need admin access to a Google Tag Manager Account. If you haven’t set up Google Tag Manager, refer to the following SOPs: • SOP 004 (web version) to Set up Google Tag Manager on WordPress • SOP 065 (web version) to Set up Google Tag Manager on Shopify • SOP 066 (web version) to Set up Google Tag Manager on Squarespace

Key steps 8 steps

What is inside 11 headings

1 User roles for Google Tag Manager:

2 Granting access to Google Tag Manager 5

  1. Sign in to your Google Tag Manager account.
  2. Click the three dots menu of the container (website) and select “User Management”.
  3. Click “+” in the top right corner → “Add users”.
  4. Enter the email address you want to grant access to (step 1) and check the type of access you want to grant the user (step 2), then click “Invite” (step 3).
  5. You have now granted access to your Google Tag Manager to the new user.

3 Remove access to Google Tag Manager 3

  1. Sign in to your Google Tag Manager account.
  2. Click the three dots menu (of the account you want to share access to) and select “User Management”.
  3. To remove access, click on the three dots menu and select “Remove access”.

The document 5 pages

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Up next · SOP-117 Granting access to Google Analytics Grant access to Google Analytics account to a new user so they can run analysis and create GA reports for your site Unlock to read