Goal
Prepare your business to run Facebook Ads for the first time from scratch
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REC-003
Get ready to run paid ads on Facebook
This recipe will take you by the hand through the process of creating and setting up your ad account, to properly tracking all your website conversions
Type
Recipes · PDF
Last updated
24 September 2023
Who does this
The person responsible for Paid media or Analytics, possibly with the help of the person responsible for Website Development
Length
2 pages
Why it matters
Facebook Ads allow you to promote yourself to the 2 billion active Facebook users worldwide
Before you start
You will need to have a personal Facebook account. To follow some of the sections on this recipe you will need to have Google Tag Manager on your site, you don’t have it yet, you can follow one of the following SOPs depending on the platform you’re using: SOP 065 for Shopify (web version), SOP 066 for Squarespace (web version), or SOP 004 for WordPress (web version)
Key steps 3 steps
What is inside 3 headings
1 Step 1 - Create a Facebook Ads account
2 Step 2 - Install the Facebook Pixel
3 Step 3 - Set up Facebook Conversion Tracking
The document 2 pages
The file is locked
It comes with the SOP Library.
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