Goal
To take a Facebook Ad campaign all the way from idea to execution
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REC-004
Launch a new Facebook Ads campaign
This recipe can be performed and repeated every single time you want to launch a new campaign
Type
Recipes · PDF
Last updated
24 September 2023
Who does this
The person responsible for Paid Media
Length
3 pages
Why it matters
To succeed with Facebook Ads you will need a solid, repeatable, and scalable process in place that sets you up for success and allows you to learn every day from your past results
Before you start
You will need to be ready to launch Facebook Ad Campaigns, this means having an ad account, having installed the pixel, and tracking conversions on your site. If you haven’t done so already, follow Recipe 003: Get Ready to run Paid Ads on Facebook (web version)
Key steps 5 steps
What is inside 5 headings
1 Step 1 - Clearly define your objective
2 Step 2 - Clearly define your targeting
3 Step 3 - Understand where your campaign will fit within your account structure
4 Step 4 - Generate your Campaign / AdSet / Ad name
5 Step 5 - Implement your Campaign on Ads Manager
The document 3 pages
The file is locked
It comes with the SOP Library.
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