Goal
Prepare your business to run Google Ads for the first time from scratch
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REC-014
Get ready to run paid ads on Google
This recipe applies to any business that wants to start running Google Ads, it will cover the very first steps you will want to take to make sure you are setting yourself up for success right from the start
Type
Recipes · PDF
Last updated
17 May 2022
Who does this
The person responsible for paid ads or analytics, possibly with the help of the person responsible for website development
Length
2 pages
Why it matters
Google Ads allow you to promote yourself on 3.5 billion searches per day and over 2 million websites on the Display Networ k
Before you start
You will need to have a Google account. (If you use Gmail you already have one.) To follow some of the sections on this recipe you will need to have Google Tag Manager on your site, you don’t have it yet, you can follow one of the following SOPs depending on the platform you’re using: SOP 065 for Shopify (web version), SOP 066 for Squarespace (web version), or SOP 004 for WordPress (web version)
Key steps 3 steps
What is inside 3 headings
1 Step 1 - Verify if you’ll need a Google Ads Manager account
2 Step 2 - Create a Google Ads Account
3 Step 3 - Add Google Conversion Tracking to your website
The document 2 pages
The file is locked
It comes with the SOP Library.
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