Goal
To start generating leads at scale on your own branded landing page using Facebook Ads
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REC-015
Generate leads with a landing page and Facebook Ads
The right business idea and the right execution of this recipe can take you from zero to hero. No matter what type of business you are in, you will almost certainly benefit from generating leads that are interested in what you have to offer
Type
Recipes · PDF
Last updated
03 May 2022
Who does this
The person responsible for digital marketing, possibly with the help of a web designer and a web developer (most likely not required)
Length
3 pages
Comes with
From Leads to Sales: Funnel Building 101
Why it matters
Generating leads using your own landing page gives you better control of your brand and quality of your leads
Before you start
One of the steps of this recipe is performed on Instapage but similar steps can be followed using any other landing page building tool
Key steps 6 steps
What is inside 6 headings
1 Step 1 - Design a high-converting lead generation landing page that is being tracked by the Facebook Pixel
2 Step 2 - Clearly define your objective
3 Step 3 - Clearly define your targeting
4 Step 4 - Understand where your campaign will fit within your account structure
5 Step 5 - Generate your Campaign / Ad Set / Ad name
6 Step 6 - Implement your Campaign on Ads Manager
The document 3 pages
The file is locked
It comes with From Leads to Sales: Funnel Building 101, or with the full library.
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