Goal
To create both a visual representation of your Facebook strategy and a solid blueprint regarding how to structure and implement it in Facebook Ads Manager
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REC-016
Create a Facebook Ads Strategy
If you've always wished for a process that constantly generates world-class Facebook Ad strategies along with its resources and deliverables, this recipe is the one you've been waiting for
Type
Recipes · PDF
Last updated
17 May 2022
Who does this
The person responsible for paid ads, possibly with the help of the person responsible for conversion funnels
Length
2 pages
Why it matters
If you create a Facebook Ads strategy before jumping to implementation you’ll be able to spot and fix issues with your strategy right away. You will also end up with a solid structure that is built to scale
Before you start
You need to have some kind of funnel in place. If you’ve already made a sale or collected a lead, then you already have one, you just might have not mapped it yet
Key steps 2 steps
What is inside 2 headings
1 Step 1 - Map your funnel and identify where paid traffic makes sense
2 Step 2 - Structure your Facebook into different Campaigns, AdSets, and Ads
The document 2 pages
The file is locked
It comes with the SOP Library.
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