Goal
To apply a solid naming convention to your Marketing data
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REC-017
Apply a naming convention to your marketing data
If you're already tracking your traffic using Google Analytics or analyzing your reports on Facebook Ads Manager, your naming convention can make or break your analysis
Type
Recipes · PDF
Last updated
17 May 2022
Who does this
The person responsible for analytics or paid ads at your company
Length
2 pages
Why it matters
A clear naming convention will make it easier and more efficient for you and anyone that works with you to get better control over your marketing initiatives and to report on them
Before you start
This recipe assumes you’re using Google Analytics and/or running Facebook Ad campaigns
Key steps 2 steps
What is inside 2 headings
1 Step 1 - Create a naming convention for your UTM parameters (Google Analytics URL tracking parameters)
2 Step 2 - Create a naming convention for your Facebook Ads campaigns, ad sets, and ads
The document 2 pages
The file is locked
It comes with the SOP Library.
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