Goal
To audit a Meta account and strategize the best way to launch effective Meta ad campaigns for your business
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REC-036
Run effective Meta ad campaigns
Audit a Meta account and strategize the best way to launch Meta ad campaigns for your business
Type
Recipes · PDF
Execution time
~4-6 weeks
Last updated
09 April 2025
Who does this
A performance marketer or media buyer responsible for strategy, optimisation, and reporting
Length
3 pages
Ideal outcome
A clear, data-driven roadmap that maximizes ROI and aligns with your business
Why it matters
Planning and executing effective Meta ad campaigns can significantly boost your return on ad spend (ROAS) and campaign profits. Without a strategy, ad spend is often wasted
Before you start
You need to have an existing Facebook account with Meta Business Suite access and proper admin permissions. Make sure the Meta Pixel and/or Conversions API is installed and tracking properly. Refer to SOP 017: Set Up Facebook (Meta) Conversion Tracking for more details
Key steps 5 steps
What is inside 5 headings
1 Step 1 - Audit a Meta ads account
2 Step 2 - How to structure your Meta ad account
3 Step 3 - How to select your Meta Ads campaign objective
4 Step 4 - How to select your Meta Ads targeting
5 Step 5 - How to plan your Meta Ads Campaigns
The document 3 pages
The file is locked
It comes with the SOP Library.
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