Goal
To create two simple Google Display Network and Facebook Ads campaigns that target those who are closest to purchase
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REC-022
Recover abandoned carts through paid ads
Cart abandonments are easy-to-capture revenue opportunities. Facebook Ads and the Google Display Network together will be able to reach pretty much everyone that abandoned the cart on your website once again
Type
Recipes · PDF
Last updated
17 May 2022
Who does this
The person responsible for paid advertising
Length
2 pages
Why it matters
Cart abandonments are easy-to-capture revenue opportunities. Facebook Ads and the Google Display Network together will be able to reach pretty much everyone that abandoned the cart on your website once again
Before you start
You will need to be ready to run Google Ads and Facebook Ads to fully perform this recipe. If you aren’t yet, follow R003 – Get ready to run paid ads on Facebook (web version) and R014 – Get ready to run paid ads on Google (web version)
Key steps 2 steps
What is inside 2 headings
1 Step 1 - Create an abandoned cart remarketing campaign with Facebook Ads
2 Step 2 - Create an abandoned cart remarketing campaign with the Google Display Network
The document 2 pages
The file is locked
It comes with the SOP Library.
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