Reverse engineer your competitor_s traffic sources

Reverse engineer your competitor's traffic sources Discover competitor's traffic sources data and summarize your findings into an audit report.

Operations Competitor Research

Type SOPs · PDF

Execution time ~10 minutes

Last updated 29 July 2024

Who does this The person responsible for Digital Marketing

Length 7 pages

0% complete

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To get an initial overview of your competitor’s traffic sources

You have an audit that shows you how your competitor’s traffic sources look like

Getting a general overview of your competitor’s traffic sources is the first step to reverse-engineer its marketing funnel

Before you start

None

1 Head over to Similarweb
2 Enter your competitor’s domain in the search box:
3 Scroll down to check which countries are driving the most traffic.
4 Scroll down to check the % of traffic driven by each channel:
5 Scroll down to the Referral section:
6 Scroll down to the Search section to find the top 5 keywords that SimilarWeb believes are the most important to your competitors.
7 Scroll down to the Social section to find a distribution of your competitor’s social traffic.
8 Scroll down to the Audience Interests section to learn about how their audience might look like.

Head over to Similarweb
Enter your competitor’s domain in the search box:
Scroll down to check which countries are driving the most traffic.
Scroll down to check the % of traffic driven by each channel:
Scroll down to the Referral section:
Scroll down to the Search section to find the top 5 keywords that SimilarWeb believes are the most important to your competitors.
Scroll down to the Social section to find a distribution of your competitor’s social traffic.
Scroll down to the Audience Interests section to learn about how their audience might look like.

It comes with the SOP Library.

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