How to prioritize your funnel initiatives

Create a clear roadmap for growth by determining which experiments to tackle first and which ones to abandon or leave for later.

Funnels

Type SOPs · DOC

Execution time ~30 min

Last updated 27 March 2024

Who does this The person responsible for marketing strategy in your business

Comes with From Leads to Sales: Funnel Building 101

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To determine which experiments to tackle first and which ones to abandon or leave for later

You have a clear roadmap to growth and have prioritized which experiments you want to focus on

A streamlined process for prioritizing experiments makes sure you tackle the right experiments at the right moment and optimize your time available

Before you start

You should already have a list of funnel experiments or business initiatives that you want to implement

1 Open the Template 026: Growth Strategy Template (web version) and make a copy of it.
2 List out all the experiments or initiatives that you have planned or have been willing to implement for until now.
3 Select the area of impact where that experiment is most likely to have an impact.
4 Rate your experiments on a scale of 1-5 in regards to impact to your business:
5 Rate your experiments on a scale of 1-5 in regards to ease of implementation.
6 Sort the “Score” column from “Z → A”

Open the Template 026: Growth Strategy Template (web version) and make a copy of it.
List out all the experiments or initiatives that you have planned or have been willing to implement for until now.
Select the area of impact where that experiment is most likely to have an impact.
Rate your experiments on a scale of 1-5 in regards to impact to your business:
Rate your experiments on a scale of 1-5 in regards to ease of implementation.
Sort the “Score” column from “Z → A”

It comes with From Leads to Sales: Funnel Building 101, or with the full library.

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