How to Add Facebook Pixel to a Shopify Store

Add the Facebook pixel to your Shopify Store in order to create remarketing audiences and set up conversions for your campaigns that better optimize your ads

Type SOPs · PDF

Execution time 5 minutes

Last updated 27 November 2024

Who does this The person responsible for website management, analytics or paid advertising

Length 22 pages

Goal

To add the Facebook pixel to your Shopify store

Ideal outcome

The Facebook pixel is properly installed without any technical issues

Why it matters

The Facebook pixel is essential if you want to use Facebook advertising. With this pixel, you can create remarketing audiences and set up conversions for your campaigns to better optimize your ads

What is inside 30 headings

1 Environment setup 2

You should have created or gotten access to your company’s Facebook Business Manager account before following this process.
Download and install the Facebook Pixel Helper Chrome Extension.

2 Understand which pixel events you will get

3 Adding the Facebook pixel to your Shopify store 22

Log in to Facebook.
Go to your Facebook Business Manager.
Make sure to select the right Business Manager account from the dropdown:
Next, click “All tools” on the sidebar and then "Events Manager".
If a pixel has already been created but hasn’t been installed yet, you will be prompted to connect data. Click on the below button to proceed or go to the homepage and click "+ Connect Data Sources".
Next, select "Web" and then "Next".
Key your preferred dataset name and then click "Create".
You will be presented with three options to connect your pixel to your website. We recommend “Set up with a partner integration”.
Click “Shopify”.
Click "Go to Shopify".
On a new browser tab, open your Shopify admin panel and click the arrow sign (>) next to “Sales channels”.
Next, select "Facebook & Instagram" in the dropdown menu.
Click "Install" twice.
Next, click “Get started".
”
Next, you’ll need to connect to your business Facebook account.
Next, under "Data Sharing," we recommend selecting the "Enhanced" option to keep your customer activity data up-to-date. Click "Connect" after to ensure a seamless connection with the pixel you recently linked to Meta and Shopify.
Next, agree to the terms and conditions by ticking the box below:
Finally, click "Submit for review". This usually takes 1 to 2 minutes.
Go back to your tab on Facebook Events Manager and click “Next”.
Enter your Shopify store’s URL below and click “Send Test Traffic”.
Click “Next” and you’ll see a success message. You can now click “Finish” and you're done!

4 QA-ing the Facebook pixel 2

Open your website using Chrome.
Click on the Facebook Pixel Helper Chrome extension.

The document 22 pages

The file is locked

It comes with the SOP Library.

Unlock the library ~~₹ 6,999.00~~ ₹ 3,999.00

Bought from LLM Decode before? Sign in to pay ₹ 1,999.00.