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SOP-219

Link Merchant Center Next with Google Ads Account

Link your Google Merchant Center to your Google Ads account so you can start running campaigns for Google Shopping

Paid Google Ads Google Merchant Center
Type SOPs · PDF
Execution time 10 minutes
Last updated 31 January 2025
Who does this The business owner/manager or the local/agency digital marketer
Length 9 pages
Unlock the library ₹ 6,999.00 ₹ 3,999.00

Goal

To link your Google Merchant Center Next to your Google Ads account

Ideal outcome

You successfully link your Google Merchant Center Next to your Google Ads account

Why it matters

Linking up your Google Merchant Center Next account to Google Ads is advantageous for your business. You will be able to utilize retail-centric Google Ads campaign tools and the data-centric power of Merchant Center to improve your presence on the web

Before you start

You will need a Google Merchant Center Next and a Google Ads account. To set up a Google Merchant Center Next, refer to SOP 213 (web version) on how to set up a Google Merchant Center Next. If you do not have a Google Ads account, go through SOP 014 (web version): Creating a Google Ads account

Key steps 14 steps

What is inside 17 headings

1 Request link to Google Ads in Google Merchant Center Next 8

  1. Visit Google for Retail here and click “Start now”.
  2. Choose a Gmail account and log in with your password. Click “Next”.
  3. To link to your Google Ads account, click on the settings or gear icon (top right) and click “Apps and services”.
  4. Under "Google services", click “Add service”.
  5. Next, select "Google Ads" and click "Next".
  6. Choose “New account”, fill out the details and click "Next".
  7. Click “Link to Merchant Center only”.
  8. Check if the Merchant Center ID is correct before clicking "Link".

2 Approve request link in Google Ads 3

  1. Sign in to your Google Ads account here.
  2. On the left navigation menu, click “Accounts" > "Sub-account settings" > "Received link requests".
  3. Click "Review" under the "Actions" column and click “Approve” to agree and share the data between these accounts and that’s it!

3 How to cancel a link request in Google Merchant Center Next 3

  1. In your Merchant Center account, click the settings or gear icon and click “Apps and services”.
  2. Under “Google services” and the "Details" column, click on the service you've just added. A pop-up will appear on your right. Click "Remove access".
  3. Finally, click “Remove access” once again to cancel the connection.

The document 9 pages

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Up next · SOP-220 Set up Free Shopping Listings Set up Google free shopping listings to improve product visibility and drive traffic to an online store Unlock to read