Set up a Google Analytics 4 Account

Before you start

You need to have an existing Google account. If you don’t have one, you can create a Google account here

Key steps 11 steps

1. 1 Head to Google Analytics and make sure you’re signed in to your Google account (the email that you used to sign up for any Google products — Gmail, Google Ads, Youtube, Google Tag Manager, etc).
2. 2 If you don’t have an existing Google Analytics account. Click “Start measuring”.
3. 3 Once done, click “Next”.
4. 4 In the property setup, add a name for your property. The property name should be the name of your website or mobile app. Make sure to set the appropriate time zone and currency for your business/website/app. Then click “Next”.
5. 5 Fill in the rest of your business details and click “Next”.
6. 6 Choose your business objectives and click “Create”. You can choose more than one objective.
7. 7 Accept Google Analytics terms of service agreement.
8. 8 Next, choose where you will be collecting your data such as websites, android apps, or iOS apps. But for this tutorial, we’ll choose Web.
9. 9 Add your website URL and add a name for this data stream to help you identify this data. Leave the enhanced measurement enabled by default. Then click “Create stream”.
10. 10 You will then see a summary page of the data stream for your site. That means you have successfully created a Google Analytics 4 account.
11. 11 From here, we recommend you connect your Google Analytics account to your website for tracking if you have not done so. Follow SOP 009 (web version) to use your Google Tag Manager, or SOP 067 (web version) if you're using Shopify.

What is inside 12 headings

The document 9 pages

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