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SOP-153

Set up a Google Brand Awareness Campaign

A step-by-step guide to set up a Google brand awareness campaign based on best practices

Setup & Install Campaign Launch Operations
Type SOPs · PDF
Execution time 15 - 30 Mins
Last updated 28 March 2024
Who does this Person responsible for media buying
Length 13 pages
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Goal

Successfully set up a brand awareness campaign on Google

Ideal outcome

Successfully submit a brand awareness campaign for Google Ads team to review

Why it matters

Google brand awareness campaign allows you to raise awareness and visibility of your product, service, or cause. This is the very first step in the marketing funnel, and a crucial foundation to eventually acquire customers

Before you start

You need a Google Ads account. If you don’t have one please follow SOP 014 (web version): Create a Google Ads account. Ideally you should have created creative banners for display ads. If you have not, refer to SOP 137 (web version): Create a Google Display Ads Creative Brief

Key steps 17 steps

What is inside 18 headings

1 Set up a Brand Awareness Campaign on Google 17

  1. Head to Google Ads and log in to your account.
  2. Select an account that you want to create the brand awareness campaign.
  3. In your Google Ads account click “Campaigns”.
  4. Click the blue “+” icon to create a new campaign.
  5. Choose “Brand awareness and reach” as your objective
  6. Select “Display”
  7. Insert the website URL for your ad.
  8. Click “Continue”.
  9. Click “Next”.
  10. Bidding: Select “viewable impressions” as your campaign focus and make sure to set a viewable CPM bid. This is the amount you’re willing to pay for every 1,000 impressions on your ad.
  11. Click “Next”.
  12. In Targeting.
  13. Click “Next”.
  14. In Ad creation. Click “New AD” → +Responsive display ad (Recommended)
  15. Once done, click “Create Ad”.
  16. Create another ad, otherwise, click “Next”.
  17. Review the display campaign that you’ve set up. Make sure the final URL, budget, campaign settings, and ad group details are correct. Once you’ve reviewed the campaign, click “Publish Campaign”.

The document 13 pages

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