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REC-013

Build links for existing content

Follow this recipe to identify your ideal target keywords, identify link opportunities, and implement a method that is not only scalable but maximizes your chances of acquiring those links

Type Recipes · PDF
Last updated 17 May 2022
Who does this The person in charge of SEO / link building for your site
Length 2 pages

Goal

To identify the keywords that you should be aiming to rank for, find relevant link opportunities and reach out to the respective sites to grow your external links

Why it matters

Link building is an essential element of SEO. If you want to rank for competitive queries, you will need to build links

Before you start

Some sections of the SOPs are performed using tools like Ahrefs, KWFinder or Buzzstream, but similar steps can be performed using competing tools

Key steps 2 steps

What is inside 2 headings

1 Step 1 - Identify keywords your content could rank for

2 Step 2 - Identify and reverse-engineer your competitors and reach out to relevant sites

The document 2 pages

The file is locked

It comes with the SOP Library.

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Up next · REC-014 Get ready to run paid ads on Google This recipe applies to any business that wants to start running Google Ads, it will cover the very first steps you will want to take to make sure you are settin Unlock to read