SOP 108: Installing the LinkedIn pixel on your site
SOP-108
Add the LinkedIn pixel to your site in order to create remarketing audiences and set up conversions for your campaigns that better optimize your ads
Setup & Install
Tracking
LinkedIn
Analytics
SOP 126: Set up a Linkedin Company Page
SOP-126
Create a new LinkedIn company page and successfully set it up for growth and engagement
Setup & Install
Operations
LinkedIn
SOP 128: Create a Linkedin ad account
SOP-128
Step-by-step guide on how to set up a new LinkedIn ad account from scratch
Setup & Install
Operations
LinkedIn
SOP 129: Granting access to Linkedin ad account
SOP-129
Grant contractors or agencies access to your LinkedIn Ads account without a hitch
Operations
Client Management
LinkedIn
SOP 131: Set up a Linkedin lead generation form
SOP-131
Learn the best way to set up LinkedIn lead generation form and start collecting leads
Setup & Install
Funnels
LinkedIn
Lead Generation
SOP 134: Create LinkedIn Lead Generation Ad Campaign
SOP-134
Step-by-step guide to execute a successful lead generation campaign on LinkedIn
Campaign Launch
Funnels
LinkedIn
Lead Generation
SOP 257: Granting Access To A Linkedin Page
SOP-257
This SOP walks a client with a super admin access through adding agency users as content admins on a LinkedIn Page and having the agency to confirm access. It uses LinkedIn’s native page admin roles on desktop for a fast, low ‑ risk setup
Social
Client Management
LinkedIn
SOP 263: Set Up LinkedIn Conversion API Via Google Tag Manager
SOP-263
This SOP guides you to deploy LinkedIn’s Conversions API using Google Tag Manager (GTM) Server-Side with Google Analytics (GA) 4 forwarding. You will prepare LinkedIn IDs/tokens, stand up a server container, configure tags/triggers, quality assurance, and prevent duplicate counting
Google Tag Manager
Setup & Install
Tracking
LinkedIn
SOP 269: Share Access to LinkedIn Ads Manager With Your Agency
SOP-269
This SOP shows how to add your agency’s user to a LinkedIn ad account with campaign manager access. It delivers secure, verifiable access without changing billing or page roles
Paid
Client Management
LinkedIn
SOP 271: Adding a Certification to Your LinkedIn Profile
SOP-271
How to add a certification in LinkedIn’s Licenses & Certifications section, include a verification URL, and optionally share it with your network.
Social
LinkedIn