Recipe 005: Set up an A_B test tool on your website
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Set up an A/B test tool on your website Start putting in place a repeatable, efficient, and statistically significant process that allows you to make careful data-driven changes to your user's experience, even if you haven't set up an analytics tool yet.
Setup & Install
Optimization
Funnels
Recipe 006: Quickly generate leads without a website
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This recipe takes advantage of Facebook's built-in lead generation features that not only will make it fast for you to start generating leads if you don't have a website yet
Operations
Lead Generation
Recipe 007: Add a lead generating popup to your website
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More than 95% of the people that get to your website leave without buying a single thing from you. Give them content they love for free, and they'll give you their email so that you can keep in touch
Setup & Install
Funnels
Lead Generation
Recipe 015: Generate leads with a landing page and Facebook Ads
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The right business idea and the right execution of this recipe can take you from zero to hero. No matter what type of business you are in, you will almost certainly benefit from generating leads that are interested in what you have to offer
Facebook Ads
Paid
Lead Generation
Recipe 018: Prioritize and Run A_B tests on your website
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Prioritize and Run A/B tests on your website Is your mind full of million-dollar ideas but you just don’t know which one is the one? Use this recipe to find the winning one.
Campaign Launch
Optimization
Funnels
Recipe 021: Perform on-page optimization on your website
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Follow this recipe to be sure that you’re getting the best chance at ranking in Google search results
Optimization
SEO
Lead Generation
Recipe 024: Optimize website on page performance
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Improve your website’s on-page optimization in the pages that will have the biggest impact on your organic traffic
Operations
Optimization
Lead Generation
Recipe 026: Set up email marketing and automation
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To set up automated email marketing for your business and to grow your email list
Setup & Install
Email
Recipe 027: Set up Conversion Rate Optimization (CRO) campaigns
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To design a lead magnet and create landing pages to improve conversion rates on your site
Setup & Install
Tracking
Campaign Launch
Funnels
Recipe 034: Set up cross-platform web tracking
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Set up conversion tracking for your website acros multiple platforms
Setup & Install
Tracking
Lead Generation
Analytics
Recipe 040: Set up LinkedIn for lead generation
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Set up a company page, and lead generation campaign for your business
Setup & Install
Funnels
LinkedIn
Lead Generation
Recipe 043: Optimize sales funnel
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Map your sales funnel and identify the highest leverage activities to optimize it
Optimization
Funnels