SOP 002: Perform an on-page SEO audit on a page
SOP-002
Execute a comprehensive SEO audit on any webpage within any site that clearly defines what’s working, what’s not, and action steps on what to work on first
Reporting
SEO
Lead Generation
SOP 007: Create a Cart-Abandonment Remarketing Campaign with Facebook Ads
SOP-007
Create a simple Facebook ads campaign that targets those who are closest to purchase and start generating more sales by marketing to your most qualified leads
Setup & Install
Facebook Ads
Paid
Campaign Launch
SOP 018: Perform on-page optimization on a WordPress post with Yoast
SOP-018
Use Yoast to optimize each page and blog post on your website to be easily found on search engines
WordPress
Optimization
SEO
Lead Generation
SOP 027: How to perform a URL audit on your site
SOP-027
Increase your search engine rankings by knowing which of your pages need to be indexed, deindexed, redirected or canonicalized, as well as how to perform each of these actions
Reporting
Operations
Lead Generation
SOP 029: Set up an amazing welcome email with MailChimp
SOP-029
Create an engaging welcome email in MailChimp that will be sent automatically to your new email subscribers
Setup & Install
Mailchimp
Email
SOP 030: Grow your email list with a content upgrade popup
SOP-030
Easily promote your content upgrade (lead magnet) on your site using an unintrusive popup that grows your email list on auto-pilot
Content Production
Email
Lead Generation
SOP 038: Setting up an abandoned-cart campaign with Google Display Network
SOP-038
Create a simple Google Display Network campaign that targets those who are closest to purchase and start generating more sales by marketing to your most qualified leads.
Campaign Launch
Google Ads
Funnels
SOP 043: Performing a social media audit
SOP-043
Analyze your and your competitors’ social media profiles, strategies, and performance and gain a better understanding of what’s working and what's not on your social media profiles.
Reporting
Social
Lead Generation
SOP 047: How to Create a Leadgen Landing Page
SOP-047
Create a high-converting, fully functional, and tested landing page for your lead generation campaigns that grow your email subscribers, works on all devices, and integrates with your analytics platforms
Setup & Install
Funnels
Lead Generation
SOP 059: Set up an A_B test on your Website
SOP-059
Set up an A/B test on your Website To successfully set up VWO and start running A/B tests on your website.
Setup & Install
Optimization
Funnels
SOP 060: How to Structure, Run, and Analyze an A_B Test on your Website
SOP-060
How to Structure, Run, and Analyze an A/B Test on your Website Flawlessly plan, execute and analyze an A/B test on your website and determine whether a variant should be implemented definitively on your website or not. This is based on actual data.
Reporting
Optimization
Funnels
SOP 061: How to launch a lead generation campaign with Meta Lead Ads
SOP-061
Launch a Facebook Lead Ads campaign and integrate it with your email marketing tool to collect leads on autopilot while nurturing them through your email marketing workflows on autopilot
Facebook Ads
Paid
Campaign Launch
Lead Generation
SOP 072: How to prioritize your funnel initiatives
SOP-072
Create a clear roadmap for growth by determining which experiments to tackle first and which ones to abandon or leave for later.
Funnels
SOP 076: How to perform a backlink audit on your website
SOP-076
Backlinks are an extremely important ranking factor for search engines, you want to make sure you’re taking full advantage of the links you are getting, and are not being penalized by poor links that you might have acquired
Reporting
SEO
Lead Generation
SOP 084: How to Map Your Sales Funnel
SOP-084
Map your sales funnel in no time for free with LLM Decode's Funnel Designer tool. Plan from scratch, find growth opportunities, share it with your team or your clients
Strategy & Planning
Funnels
SOP 086: Reverse-engineer a competitor's Email Marketing Strategy
SOP-086
Get hold of your competitor's emails, offers, automations, split-tests and even email metrics and compile all your findings in a single document.
Competitor Research
Strategy & Planning
Email
SOP 107: Perform on-page optimization on a WordPress post with RankMath
SOP-107
Use RankMath to optimize each page and blog post on your website to be easily found on search engines
WordPress
Optimization
SEO
Lead Generation
SOP 131: Set up a Linkedin lead generation form
SOP-131
Learn the best way to set up LinkedIn lead generation form and start collecting leads
Setup & Install
Funnels
LinkedIn
Lead Generation
SOP 134: Create LinkedIn Lead Generation Ad Campaign
SOP-134
Step-by-step guide to execute a successful lead generation campaign on LinkedIn
Campaign Launch
Funnels
LinkedIn
Lead Generation
SOP 147: Perform Keyword Research for Google Ads
SOP-147
Use Google Keyword Planner to research a list of potential keywords to run a profitable campaigns
Competitor Research
Google Ads
SEO
Lead Generation
SOP 167: Create a landing page report in Google Analytics 4
SOP-167
View landing page session data and segment these users based on traffic sources
Reporting
Setup & Install
Tracking
Google Analytics
SOP 169: Set up form submission events in Google Analytics 4 via GTM
SOP-169
Set up and track form submission events in Google Analytics 4
Google Tag Manager
Setup & Install
Tracking
Google Analytics
SOP 174: How to design a lead magnet
SOP-174
Create a high perceived value lead magnet to attract your audience
Content Production
Funnels
Lead Generation
SOP 175: Set up a landing page for lead magnet
SOP-175
Set up a landing page on Mailchimp that can help you generate leads
Setup & Install
Funnels
Lead Generation
SOP 176: Set up email automation for lead magnet
SOP-176
Set up an automated email to send lead magnet to your customer
Setup & Install
Email
Lead Generation
SOP 216: Set Up Performance Max For Google Shopping
SOP-216
Set up a Performance Max campaign to promote your products on Google
Setup & Install
Operations
Google Ads
Google Merchant Center
SOP 232: How to launch Tiktok Lead Generation campaign
SOP-232
Set up lead generation campaigns on TikTok to attract fresh leads for your business
Campaign Launch
Social
TikTok
Lead Generation
SOP 240: Connect Your SOPs To Your Go-To Platform with Project Management Integrations
SOP-240
To export SOPs to your project management platform of choice
Operations
Lead Generation
SOP 252: Add reCAPTCHA To Fluent Forms On WordPress
SOP-252
Execution Time: 10-20 minutes (plus ~1-2 minutes per additional form)
WordPress
Setup & Install
Operations
Lead Generation
SOP 267: Create A Lean Baseline Snapshot In GoHighLevel For An Agency
SOP-267
This SOP guides you to build a lightweight, universal GoHighLevel baseline and package it as a snapshot for rapid client deployments
Setup & Install
Operations
GoHighLevel
SOP 268: GoHighLevel Client Onboarding And Account Setup
SOP-268
This SOP guides you to create a GoHighLevel sub-account from the marketing agency snapshot, connect core integrations, configure phone, email, update assets, and complete verification for launch.
Setup & Install
Operations
Client Management
GoHighLevel
SOP 272: GoHighLevel Whitelabeling & Custom Branding
SOP-272
This SOP walks you through branding GoHighLevel as your own: setting a whitelabel login domain with SSL, applying logos/colors, and configuring LC Email with a verified sender domain.
Operations
GoHighLevel
SOP 273: GoHighLevel Opportunity Management
SOP-273
This SOP shows how to add opportunities manually or via a simple workflow, move deals across stages, and use filters/search to control pipeline visibility
Operations
GoHighLevel
SOP 274: Setting Up Pipelines in GoHighLevel
SOP-274
Create a GoHighLevel pipeline with custom stages, optionally replicate it across sub-accounts, and set basic team-level visibility. This establishes the structure needed for future opportunity workflows.
Operations
GoHighLevel
SOP 275: GoHighLevel Best Practices & Maintenance
SOP-275
This SOP enforces simple naming conventions, close/archive records, and clear unassigned or duplicated records in GoHighLevel.
Operations
GoHighLevel
SOP 276: GoHighLevel CRM Foundations
SOP-276
This SOP covers adding/managing contacts, custom fields and tags, notes, tasks, and activity review in GoHighLevel. It helps small agencies keep CRM data clean and actionable without touching pipelines or automations.
Operations
GoHighLevel
SOP 277: Set Up a Missed-Call Text Back Workflow on GoHighLevel
SOP-277
This SOP sets up a GoHighLevel workflow that auto-sends an SMS when inbound calls are missed with optional task creation and internal notifications for follow-up.
Setup & Install
Operations
GoHighLevel
SOP 278: GoHighLevel Appointment Confirmation & Reminder
SOP-278
Sets up a single GoHighLevel workflow per calendar to send appointment email confirmations and time-based SMS reminders. Covers trigger, waits with guardrails, optional staff alerts, QA, and publish.
Operations
GoHighLevel
SOP 279: GoHighLevel Lead Nurture Drip Campaign
SOP-279
Build a 4-step email nurture in GoHighLevel using a form-triggered workflow with waits, reply stop, and an appointment-based exit goal
Campaign Launch
GoHighLevel
Email
Lead Generation
SOP 280: GoHighLevel New Lead Notification & Assignment
SOP-280
Build a GoHighLevel workflow that assigns new leads to owners and sends internal notifications. Covers form and inbound call triggers with optional automatic opportunity creation.
Operations
GoHighLevel
Lead Generation
SOP 281: GoHighLevel Post-Appointment Review Request Automation
SOP-281
This SOP connect review platforms, configure review request templates and notifications, building a post-appointment workflow, and testing end-to-end.
Operations
GoHighLevel
SOP 282: GoHighLevel Re-Engagement Campaign
SOP-282
Sets up a tag-triggered re-engagement sequence in GoHighLevel with an auto-exit on reply or booking. Covers segmentation, workflow build, enrollment, and QA.
Campaign Launch
Operations
GoHighLevel
SOP 283: GoHighLevel Personal Calendar Setup
SOP-283
This SOP covers connecting a user’s Google/Outlook calendar, setting working hours and booking rules, creating a personal one-on-one calendar in GoHighLevel (GHL), verifying sync, and embedding it on a GHL page.
Setup & Install
Operations
Strategy & Planning
GoHighLevel
SOP 284: GoHighLevel Team_Group Calendar Setup
SOP-284
Create a GoHighLevel team/group calendar using round-robin or collective scheduling. Ensures users, sync, availability, and calendar settings are correct, then publishes and tests the booking link.
Setup & Install
Operations
Strategy & Planning
Hiring & Team
SOP 285: Build and Deploy a Multi-Step Survey_Quiz in GoHighLevel
SOP-285
Covers planning fields, building a multi-page survey with show/hide logic, mapping to contact fields, and deploying in a funnel with a thank you redirect.
Operations
GoHighLevel
SOP 286: GoHighLevel Lead Capture Form Setup
SOP-286
This SOP covers building a native GoHighLevel lead form, mapping fields to CRM, tagging, adding to a pipeline stage via a workflow, and embedding on funnels/sites or externally.
Setup & Install
Operations
GoHighLevel
Lead Generation
Template 016: Landing Page Creation Briefing
TEM-016
Funnels
Lead Generation
Template 018: Scrollmap & Clickmap Insights Log
TEM-018
Funnels
Template 021: A_B Test Documentation Spreadsheet
TEM-021
Optimization
Funnels
Template 052: Cold Email Templates
TEM-052
tomer company name] Hi [customer name], Is anything frustrating you with [type of service] at the moment? I wanted to contact you since we help businesses like yours to get [XXX%] more [results] for you in 45 days. With a 100% money back guarantee of course. Is that something you’d be interested in? Sincerely, [Name] [Company X] Cold email for earning backlinks Subject : Latest findings on [topic]
Email
Template 065: Leadership quarterly planning slide deck template
TEM-065
Operations
Strategy & Planning
Lead Generation
Template 100: Email Marketing Proposal [downloadable template]
TEM-100
ST 12345 Their City, ST 12345 Phone Phone Email Email Website Website Cover Letter Dear [Client’s First Name], Thank you for reaching out to us for email marketing requirements for [Client Company’s Name]. [Thank them for considering you] An attractive email marketing campaign can give more insights to your potential customers about [Client’s Name] offerings and help them make the buying decision.
Client Management
Email
Template 105: Email marketing resume template
TEM-105
d into your Google account) Template 105: Email marketing resume template Your Name Email marketing professional with 3+ years of experience in email marketing campaign development and strategy. Deployed email campaigns with Mailerlite for an e-commerce platform which contributed to an additional annual revenue of $150K. Address Line1 Address Line2 (123) 456789 myemail@llmdecode.com LinkedIn Profile
Hiring & Team
Email
Template 109: Email Marketing Templates
TEM-109
Email
Template 118: Welcome Email Template
TEM-118
se you think they will find useful. This can vary widely depending on what kind of business you are and the industry you are in] If you have any questions, just reply to this email, a real person will read it AND respond. If you’re craving more, see what else we’re up to on our social media [Insert social media links] [You can change this text, but it’s a good idea to give your social media links]
Email
Template 125: Email Marketing Report Template
TEM-125
Reporting
Analytics
Template 126: Email Marketing Content Calendar [Downloadable]
TEM-126
Content Production
Strategy & Planning
Email
Template 143: Conversion Rate Optimization (CRO) Action Plan
TEM-143
Tracking
Optimization
Strategy & Planning
Funnels
Template 149: GoHighLevel Contact Import Sheet
TEM-149
Operations
GoHighLevel
The Email Marketing Strategy Guide
THE
5 The ultimate tutorial on how to create massively profitable email marketing campaigns
Strategy & Planning
Email
The Sales Funnels Strategy Guide
THE
The Sales Funnel Strategy Guide 2 The ultimate tutorial on how to massively increase revenue with powerful sales funnels, as quickly as possible.
Strategy & Planning
Funnels
eCommerce Email Marketing Action Plan
ECO
Strategy & Planning
Email
Recipe 005: Set up an A_B test tool on your website
REC-005
Set up an A/B test tool on your website Start putting in place a repeatable, efficient, and statistically significant process that allows you to make careful data-driven changes to your user's experience, even if you haven't set up an analytics tool yet.
Setup & Install
Optimization
Funnels
Recipe 006: Quickly generate leads without a website
REC-006
This recipe takes advantage of Facebook's built-in lead generation features that not only will make it fast for you to start generating leads if you don't have a website yet
Operations
Lead Generation
Recipe 007: Add a lead generating popup to your website
REC-007
More than 95% of the people that get to your website leave without buying a single thing from you. Give them content they love for free, and they'll give you their email so that you can keep in touch
Setup & Install
Funnels
Lead Generation
Recipe 015: Generate leads with a landing page and Facebook Ads
REC-015
The right business idea and the right execution of this recipe can take you from zero to hero. No matter what type of business you are in, you will almost certainly benefit from generating leads that are interested in what you have to offer
Facebook Ads
Paid
Lead Generation
Recipe 018: Prioritize and Run A_B tests on your website
REC-018
Prioritize and Run A/B tests on your website Is your mind full of million-dollar ideas but you just don’t know which one is the one? Use this recipe to find the winning one.
Campaign Launch
Optimization
Funnels
Recipe 021: Perform on-page optimization on your website
REC-021
Follow this recipe to be sure that you’re getting the best chance at ranking in Google search results
Optimization
SEO
Lead Generation
Recipe 024: Optimize website on page performance
REC-024
Improve your website’s on-page optimization in the pages that will have the biggest impact on your organic traffic
Operations
Optimization
Lead Generation
Recipe 026: Set up email marketing and automation
REC-026
To set up automated email marketing for your business and to grow your email list
Setup & Install
Email
Recipe 027: Set up Conversion Rate Optimization (CRO) campaigns
REC-027
To design a lead magnet and create landing pages to improve conversion rates on your site
Setup & Install
Tracking
Campaign Launch
Funnels
Recipe 034: Set up cross-platform web tracking
REC-034
Set up conversion tracking for your website acros multiple platforms
Setup & Install
Tracking
Lead Generation
Analytics
Recipe 040: Set up LinkedIn for lead generation
REC-040
Set up a company page, and lead generation campaign for your business
Setup & Install
Funnels
LinkedIn
Lead Generation
Recipe 043: Optimize sales funnel
REC-043
Map your sales funnel and identify the highest leverage activities to optimize it
Optimization
Funnels