Adding Google Analytics Annotations to keep track of business events

Add an annotation to Google Analytics and ensure that you have a solid log of what happened in your business and when, allowing you to better interpret the data

Tracking Google Analytics Analytics

Type SOPs · PDF

Execution time 3-5 minutes

Last updated 29 July 2024

Who does this Everyone in the organization should be responsible for logging events of their respective business areas

Length 4 pages

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Details

Reference: SOP-046
Section: SOPs
Format: PDF
Tagged: Tags Analytics
Platform Google Analytics
Topics Tracking

Goal

To add an annotation to your Google Analytics view

Ideal outcome

An annotation is logged into Google Analytics and accessible by your other Google Analytics’ users

Why it matters

Analyzing Google Analytics data without proper context might lead you to draw inaccurate conclusions. Events that affect your business (like a sale, a launch, a competitor sale), your website (like a redesign), your marketing campaigns, or your Analytics implementation should all be taken into consideration while analyzing data. Annotating your Google Analytics ensures that you have a solid logbook of what happened in your business and when, allowing you to better interpret the data

Before you start

You need to have Google Analytics set up on your website, if you haven’t done so yet, you can follow SOP 009 (web version). The specific steps on this SOP apply only to Universal Google Analytics (not Google Analytics 4). If you followed other SOPs to create your Google Analytics account or if you set up Google Analytics before October 2020 you most likely have a Universal Analytics property

Key steps 7 steps

1 Log in to your Google Analytics account by going to Google Analytics.
2 On the top left corner click on the Google Analytics view name:
3 Select the view to which you want to add your annotation.
4 On the sidebar, under reports, click “Audience” → “Overview”:
5 On the top right corner, select a period of time that includes the day where you want to include your annotation → Click “Apply”.
6 Below the chart, click the down arrow icon:
7 Click “Create new annotation” → Select the day you want your annotation to be logged in → Enter the text of your annotation → Click “Save”:

What is inside 9 headings

1 Important: Annotations is not available in Google Analytics 4

2 Adding an annotation (Universal Analytics) 7

Log in to your Google Analytics account by going to Google Analytics.
On the top left corner click on the Google Analytics view name:
Select the view to which you want to add your annotation.
On the sidebar, under reports, click “Audience” → “Overview”:
On the top right corner, select a period of time that includes the day where you want to include your annotation → Click “Apply”.
Below the chart, click the down arrow icon:
Click “Create new annotation” → Select the day you want your annotation to be logged in → Enter the text of your annotation → Click “Save”:

The document 4 pages

The file is locked

It comes with the SOP Library.