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SOP-288

Set Up, Verify, and Optimize Bing Webmaster Tools on a WordPress Site

Goal: Verify ownership in Bing Webmaster Tools, submit the sitemap, and complete core optimizations for indexing and monitoring.

Type SOPs · DOC
Execution time 15–25 minutes
Last updated 13 November 2025
Who does this SEO specialist or web operations with access to Bing Webmaster Tools matching a Google Search Console property

Ideal outcome

The site is verified in Bing, the sitemap is accepted, priority URLs are submitted, alerts are enabled, and no robots.txt blocks exist

Why it matters

This ensures Bing can discover, crawl, and index your content while notifying you about issues early

Before you start

A Google or Microsoft account with access to Bing Webmaster Tools matching a Google Search Console property

Key steps 24 steps

What is inside 29 headings

1 Pre-check canonical URL, sitemap, and robots.txt 7

  1. Open the website in your browser, e.g. https://llmdecode.com.
  2. Observe the final URL (protocol and host). See which one automatically redirects to another. The one you end up on is your canonical URL (the preferred version).
  3. Right-click anywhere → click "View page source".
  4. Press Ctrl+F (or Cmd+F on Mac), then search for: <link rel="canonical".>
  5. Open https://llmdecode.com/wp-sitemap.xml.
  6. If 404, open https://llmdecode.com/sitemap_index.xml.
  7. Open https://llmdecode.com/robots.txt.

2 Import and verify site in Bing Webmaster Tools 6

  1. Visit Bing and sign in with your Google account.
  2. Click "Import" and "Continue".
  3. Authorize Google Search Console access with the correct Google account.
  4. Select the GSC property matching the canonical URL and click "Import". Click "Done" to proceed. This takes 48 hours to reflect.
  5. Come back 48 hours later to verify if your domain has been "Verified".
  6. Meanwhile, to speed up the indexing process, you may begin to submit your sitemap by using the "Sitemaps" feature.

3 Submit sitemap in Bing Webmaster Tools 3

  1. Click "Sitemaps" in the left navigation, then "Submit sitemap".
  2. Paste the full sitemap URL in the "Enter sitemap" field. Click "Submit".
  3. Confirm sitemap status shows "Success" or "Pending". If you see an error, check the URL and resubmit. Reports may take up to 24 hours to populate, so it’s normal if discovered URLs display later.

4 Run basic optimization and health checks 5

  1. Open "URL Inspection" and paste your full homepage URL. Run the inspection to see Bing’s last crawl, index status, and any detected issues such as blocked resources. You should see “Crawled successfully” or similar, along with the latest crawl date.
  2. Open "Site Scan" and click "Start new scan".
  3. Enter scan name, scope, homepage URL and submit 3-5 page URLs. Tick the box under "Communication" to receive email notifications for crawl errors and site issues. Click "Start Scan".
  4. Under "Configuration", open "Crawl Control" and set time preferences. Here, ensure "System default" and "Default" are selected. Click "Save changes".
  5. Under "Tools & Enhancements", open "Robots.txt Tester" and test a key URL as "Bingbot". Click "Test" and you should see the result with no blocking directive.

5 48 hours later - quick QA in Bing Webmaster Tools 3

  1. Open "Sitemaps" and confirm Discovered URLs > 0 and no errors.
  2. Open "URL Inspection" and inspect 1–2 key URLs to confirm "Crawled" or "Indexed".
  3. Open "Search Performance" and confirm that data has started populating.

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