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SOP-213

How To Set Up Google Merchant Center Next

Set up a Google Merchant Center for your business or for your client to promote your products on Google Shopping

Setup & Install Paid Google Merchant Center
Type SOPs · PDF
Last updated 28 January 2025
Who does this The business owner, freelancer, or marketing manager responsible for Google shopping
Length 22 pages
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Goal

To set up a new Google Merchant Center Next account

Ideal outcome

You’ll have successfully created a Google Merchant Center Next for your business or for your client

Why it matters

Setting up a Google Merchant Center Next account is fundamental for businesses to help people discover, explore, and buy your products online. With Google features and deep reporting tools, it offers different ways to get the right products to customers

Before you start

You will need a Google account (like Gmail) and business information for further verification. If you do not have a Google account, please sign up here. You will also need a URL or a webpage for the product returns policy. This will be required and compulsory for Google when adding a return policy. This ensures transparency for customers and helps Google verify that your store has clear return guidelines

Key steps 32 steps

What is inside 37 headings

1 Setting up Google Merchant Center Next 8

  1. Visit Google for Retail here and click “Start now”.
  2. Choose a Gmail account and log in with your password. Click “Next”.
  3. You will be directed to a page telling Google about your business. Proceed to either select yes or no that best describes your business.
  4. If you click yes, you will be required to key in your website address. Click “Continue” to proceed.
  5. On the next page, click “Continue to Merchant Center”.
  6. Next, enter your business name and registered country. Click “Continue to Merchant Center” once again.
  7. Then, click “Get Started”.
  8. Next, under "Overview", you will be required to provide your full business details, including shipping, product information, return policy, and verify your Google online store.

2 Add and verify business information to your Google Merchant Center Next 5

  1. On your "Overview" dashboard, you will be required to click the "Add" button and key in your business address. After adding your business details, you will then need to click "Confirm" to verify your business to set up a new Google Merchant Center Next.
  2. After adding your business details, click "Continue".
  3. You will now need to confirm your online business store. Key in your website URL and click "Save".
  4. Next, we recommend selecting "Get a code sent to your business email”. This is the simplest and easiest method to verify. You will need to enter your business email to verify. Click "Get Code" to proceed.
  5. Enter the verification code you have received from your email inbox and that's it!

3 Select how you want to add your products 5

  1. To add your products to your Google Merchant Center Next, go to "Products" and click the "Add products" button.
  2. For this SOP, we will select "Use Google Sheets" > "Use template".
  3. Allow Google Merchant Center Next to access your Google account.
  4. Once the details are filled out, go back to the product source page and click "Continue".
  5. You will now be directed to a product and attribute overview page. Here, you will be able to see all product listings and their statuses. Any disapproved products or attribute errors will be prompted at the bottom.

4 [Compulsory by Google] To add return policies 7

  1. Before adding return policies, you'll have to set up shipping returns. Please refer to SOP 215: Set up Shipping Returns in Google Merchant Center Next, if you have not done so before adding return policies.
  2. Under "Your Business", go to "Shipping and returns" > Return policies tab > "+ Add return policy".
  3. You need a return policy URL. Enter the URL, select the applicable country, and tick the relevant options under "Returns" and "Exchanges" based on your business needs.
  4. Next, select the product condition your store accepts for returns and set the return window duration. You can also extend the window for holidays or periods when your store or carrier is unavailable.
  5. Choose the return method, applicable currency, any restocking fees, and the total time needed for the refund process.
  6. You will now be directed to a review page of the return policy. If all is clear, tick the box to confirm the information provided is correct. That's it!
  7. Once Google verifies, the "Verified" status in green will appear on your "Return policies" tab after a few minutes.

5 How to convert to an advanced account for those who have more than one business account 7

  1. Log in to your Google Merchant Center Next account here and click “Get started”.
  2. Choose a Gmail account and log in with your password. Click “Next”.
  3. On your Google Merchant Center Next dashboard, click the settings menu or gear icon and then "General account options".
  4. Under the "Advanced account setup”, click “Request conversion”.
  5. Select the options that best describe your business and click "Request conversion".
  6. A pop-up box will appear to confirm your business. Tick the box and click “Request conversion”.
  7. It will take a few days for Google to process your request. You will receive an email notification once reviewed and completed.

The document 22 pages

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Up next · SOP-214 Verify website on Google Merchant Center Next Claim and verify your online store on your Google Merchant Center account Unlock to read