Ideal outcome
Successfully create a buyer persona that you can use for your marketing campaigns
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SOP-161
How to create buyer persona
Create a buyer persona based on real customer feedback and data
Type
SOPs · DOC
Execution time
1 - 2 hours
Last updated
28 March 2024
Who does this
Marketing Manager, marketing consultant, or any person responsible for marketing strategy for your business
Comes with
How to sell complex products with AI
Why it matters
A well-designed persona based on real customer feedback and data reveals insight into how buyers buy and how you can reach this type of buyer
Before you start
You should have conducted customer interviews before you complete your buyer persona. If you haven’t done so already, follow SOP 160 (web version) on how to schedule and conduct customer interviews
Key steps 2 steps
What is inside 2 headings
1 Interview potential and existing customers
2 Fill out the buyer persona template
The document DOC
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