Define Naming Conventions for Google Ad Campaigns

Define naming convention that fits your account structure and improve productivity when managing Google Ads

Campaign Launch Operations

Type SOPs · PDF

Execution time 5 - 15 Mins

Last updated 28 March 2024

Who does this The person responsible for media buying

Length 5 pages

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Details

Reference: SOP-148
Section: SOPs
Format: PDF
Tagged: Tags Operations
Topics Campaign Launch

Goal

Create a process for naming Google Ads search campaigns

Ideal outcome

A consistent and coherent process for naming Google search campaigns and Ad groups

Why it matters

As you scale and create more campaigns, a coherent naming convention for your ad campaigns will help you navigate and manage campaigns more efficiently. It will also simplify the reporting and handover process in the future. if you don’t have a system for naming your ad campaigns, it can become confusing. It will also help if you bring in external help. It also helps with reporting

Before you start

You should have performed keyword research following SOP 147 (web version) and identified the structure for your Google Ads campaigns

Key steps 6 steps

1 Navigate to the “Campaign Name” tab of the Campaign Name Generator Spreadsheet.
2 Fill in the following campaign attributes where applicable:
3 Your campaign name will be automatically generated in the “Campaign Name Column”. Copy that and paste it into the name field while you’re setting a campaign.
4 Add the appropriate campaign name when you’re setting up the campaign.
5 Identify the most common keyword or a subset of keywords in your ad group.
6 Add the appropriate ad group name when you’re creating the search campaign.

What is inside 9 headings

1 Important Things to Note

2 Campaign-level Naming Convention 4

Navigate to the “Campaign Name” tab of the Campaign Name Generator Spreadsheet.
Fill in the following campaign attributes where applicable:
Your campaign name will be automatically generated in the “Campaign Name Column”. Copy that and paste it into the name field while you’re setting a campaign.
Add the appropriate campaign name when you’re setting up the campaign.

3 Ad Group Naming Convention (Search) 2

Identify the most common keyword or a subset of keywords in your ad group.
Add the appropriate ad group name when you’re creating the search campaign.

The document 5 pages

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