SOP 034: Start and manage your editorial calendar
SOP-034
Creating and manage an editorial calendar to better plan and coordinate your team’s content marketing efforts.
Content
Content Production
Strategy & Planning
SOP 044: Starting a social media calendar
SOP-044
Create a social media calendar to help you plan and track your business’ social media activity and never again ask "Hey guys, what goes on Facebook today?"
Social
Strategy & Planning
SOP 052: How to create editorial guidelines for guest bloggers
SOP-052
Set up a clear set of editorial guidelines guest bloggers can follow when they want to submit articles to your site
Content
Content Production
Strategy & Planning
SOP 075: How To Plan Your Meta Ads Campaigns
SOP-075
Draw a clear, visual, document that illustrates how your Facebook Ads and funnel are structured
Facebook Ads
Paid
Campaign Launch
Strategy & Planning
SOP 084: How to Map Your Sales Funnel
SOP-084
Map your sales funnel in no time for free with LLM Decode's Funnel Designer tool. Plan from scratch, find growth opportunities, share it with your team or your clients
Strategy & Planning
Funnels
SOP 086: Reverse-engineer a competitor's Email Marketing Strategy
SOP-086
Get hold of your competitor's emails, offers, automations, split-tests and even email metrics and compile all your findings in a single document.
Competitor Research
Strategy & Planning
Email
SOP 087: Reverse engineer your competitor's Facebook Ads Strategy
SOP-087
Perform an in-depth analysis competitors’ Facebook Ads strategies. Uncover everything they're doing, from Ads, to Audiences and Landing Pages.
Facebook Ads
Paid
Competitor Research
Strategy & Planning
SOP 088: Reverse engineer your competitor's Google Ads Strategy
SOP-088
Perform an in-depth analysis competitors’ Google Ads strategies. Discover their campaign structure, keywords, and offers.
Paid
Competitor Research
Google Ads
Strategy & Planning
SOP 090: Reverse engineer your competitor_s Backlink Strategy
SOP-090
Reverse engineer your competitor's Backlink Strategy Finding the best link building opportunities, and coming up with the link building campaigns can be a full-time job and take years to perfect. But competitors have probably already done all that work for you.
Competitor Research
Strategy & Planning
SEO
SOP 092: Reverse engineer your competitor_s Keyword Strategy
SOP-092
Reverse engineer your competitor's Keyword Strategy Discover a competitors’ most important organic keywords and analyze how well they're working for them.
Competitor Research
Strategy & Planning
SEO
SOP 123: Create a Facebook Ads strategy proposal deck
SOP-123
By the end of this SOP, you will be able to propose a campaign strategy for the client (along with analysis, deliverables, and timeline) that will help them achieve their business goals
Setup & Install
Facebook Ads
Paid
Strategy & Planning
SOP 145: Determine a bid strategy for new Google Ads Campaign
SOP-145
Determine the right bidding strategy that maximizes the objective of your ad campaigns
Paid
Campaign Launch
Google Ads
Strategy & Planning
SOP 146: Create Google Ad Campaign Strategy Proposal for Client
SOP-146
Design and propose a winning campaign strategy to help your client achieve their business goals
Campaign Launch
Operations
Strategy & Planning
Client Management
SOP 161: How to create buyer persona
SOP-161
Create a buyer persona based on real customer feedback and data
Operations
Strategy & Planning
SOP 228: How to create Tiktok Ads Strategy Proposal deck
SOP-228
Propose a TikTok ads campaign strategy for the client to help them achieve their business goals
Paid
Strategy & Planning
Client Management
TikTok
SOP 235: How to determine bid strategy for Tiktok Ads campaign
SOP-235
Determine the right bidding and budget spending strategy for your Tiktok Ad campaigns
Paid
Campaign Launch
Strategy & Planning
TikTok
SOP 283: GoHighLevel Personal Calendar Setup
SOP-283
This SOP covers connecting a user’s Google/Outlook calendar, setting working hours and booking rules, creating a personal one-on-one calendar in GoHighLevel (GHL), verifying sync, and embedding it on a GHL page.
Setup & Install
Operations
Strategy & Planning
GoHighLevel
SOP 284: GoHighLevel Team_Group Calendar Setup
SOP-284
Create a GoHighLevel team/group calendar using round-robin or collective scheduling. Ensures users, sync, availability, and calendar settings are correct, then publishes and tests the booking link.
Setup & Install
Operations
Strategy & Planning
Hiring & Team
Template 001: SEO Audit Worksheet
TEM-001
Reporting
Strategy & Planning
SEO
Template 004: Guidelines for Content Repurposing
TEM-004
> The target audience is [THE GUEST SITE’S TARGET AUDIENCE] and the objective of the post is to [WHAT IS THE POST ABOUT] The audience whose background is varied and may not be up to date on the latest acronyms, buzzwords and trends, but is engaged, curious and eager to learn. The reader is likely a [DEMOGRAPHICS OF GUEST SITE’S TARGET AUDIENCE] Voice: 1st person singular. Style/Tone:
Content
Content Production
Strategy & Planning
Template 005: Popular Content Analysis Worksheet
TEM-005
Reporting
Content
Content Production
Strategy & Planning
Template 009: Social Media Distribution Worksheet
TEM-009
Social
Strategy & Planning
Template 011: URL Audit Worksheet
TEM-011
Reporting
Strategy & Planning
Analytics
Template 012: Editorial Calendar Planner
TEM-012
Content
Content Production
Strategy & Planning
Template 013: 80_20 Site-Wide On-Page Optimization - Worksheet
TEM-013
Optimization
Strategy & Planning
SEO
Template 014: Social Media Audit Worksheet
TEM-014
Reporting
Strategy & Planning
Analytics
Template 015: Social Media Calendar Template
TEM-015
Social
Strategy & Planning
Template 019: Editorial Guidelines
TEM-019
Content
Content Production
Strategy & Planning
Template 020: Sitemap Designer Worksheet
TEM-020
Content Production
Strategy & Planning
SEO
Template 023: Facebook Ads Campaign Planner
TEM-023
Facebook Ads
Paid
Campaign Launch
Strategy & Planning
Template 025: Link Opportunities Worksheet
TEM-025
Operations
Strategy & Planning
Template 030: Google Analytics Alerts Planning Worksheet
TEM-030
Tracking
Google Analytics
Strategy & Planning
Analytics
Template 031: Competitor Backlink Strategy Reverse Engineering Worksheet
TEM-031
Competitor Research
Strategy & Planning
SEO
Template 033: Backlink Audit Worksheet
TEM-033
Reporting
Strategy & Planning
SEO
Template 050: Buyer Persona template
TEM-050
Operations
Strategy & Planning
Template 054: SEO Strategy Template
TEM-054
Strategy & Planning
SEO
Template 058: Google Business Profile Post Ideas Checklist
TEM-058
Operations
Strategy & Planning
Google Business Profile
Template 059: Client offboarding checklist
TEM-059
Operations
Strategy & Planning
Client Management
Template 062: Employee Onboarding Checklist
TEM-062
Operations
Strategy & Planning
Hiring & Team
Client Management
Template 065: Leadership quarterly planning slide deck template
TEM-065
Operations
Strategy & Planning
Lead Generation
Template 073: TikTok Ads Campaign Strategy Proposal for Client
TEM-073
Paid
Campaign Launch
Strategy & Planning
Client Management
Template 081: Virtual Assistant Assessment checklist
TEM-081
/ past work reflect technical proficiency? Communication Skills Does their email contain grammatical or spelling errors?How fast did they get back to you?Is their response elaborate?Are they organized ? CandidatesResumeURL of Past WorkExperience (1-5)Technical Proficiency (1-5)Communication skills (1-5)RatingsCommentsCandidate A 3 4 5 12Candidate B 5 5 4 14Candidate C 3 2 5 10Candidate D 4 4 4 12
Operations
Strategy & Planning
Hiring & Team
Template 084: Downloadable] The Squarespace SEO Checklist
TEM-084
ed to any site built with Squarespace to increase your traffic from search engines as quickly as possible. We cover every important area of search engine optimization: ● Squarespace SEO Basics ● Keyword Research ● On-Page SEO for Squarespace ● Link Building ● Technical SEO for Squarespace ● Bonus Tips You certainly will not be able to go through this whole checklist in a single day, and that’s OK.
Strategy & Planning
Squarespace
SEO
Template 085: [Downloadable] The SEO Checklist
TEM-085
eck Mobile Usability in Google Search Console regularly ● Mobile version must NOT hide content that exists on desktop ● Mobile must load as fast as desktop and have the same structured data Structured data ● Use JSON-LD format (Google's preferred) ● Add FAQPage schema if your content answers questions ● Add HowTo schema if your content describes a process ● Add Article schema for editorial content
Strategy & Planning
SEO
Template 087: [Downloadable] The Shopify SEO Checklist
TEM-087
to increase your traffic from search engines as quickly as possible. We cover every important area of search engine optimization: ● Shopify SEO Basics ● Keyword research for ecommerce ● Optimizing the content of your Shopify store ● Link building for ecommerce ● Technical SEO for Shopify ● Bonus Tips You certainly will not be able to go through this whole checklist in a single day, and that’s OK.
Strategy & Planning
Shopify
SEO
Template 097: Facebook Ad Campaign Master Checklist
TEM-097
Ad accountSOP 070 (web version): How to select Facebook Ads Campaign ObjectiveSOP 031 (web version): How to create a lookalike audienceSOP 074 (web version): How to setup Facebook Ads targetingSOP 061 (web version): How to launch lead generation campaignSOP 007 (web version): How to set up remarketing campaign Reporting SOP 125 (web version): Create an automated Facebook Ads report for the client.
Campaign Launch
Operations
Strategy & Planning
Template 099: Social Media Strategy Template
TEM-099
Social
Strategy & Planning
Template 106: Social Media Checklist Template
TEM-106
y LinkedIn post ● Regular posts on brand accounts on other media platforms Monitor competitors’ activities for ideas Engage with active followers and fans Weekly Create posting schedule for the week Analyze your posts and boost well performing posts Engage with marketing partners and influencers in the field Invite collaborations and brainstorm ideas in the team Create interactive content campaign
Social
Strategy & Planning
Template 107: Drupal SEO Checklist
TEM-107
optimized? Is the H1 tag optimized? Are the images optimized? Is the primary keyword mentioned at least 2-3 times in the page? Is the page not over-optimized? Does the page include Latent Semantic Index keywords? Is the page free of broken links? Downloaded Yoast SEO for Drupal? Off-Page Optimization Do the backlinks come from trustworthy sites? Are the backlinks from contextually relevant sites?
Strategy & Planning
SEO
Template 108: LinkedIn Profile Checklist
TEM-108
st experience? Do you have genuine recommendations and skill endorsements? Does it have your contact information readily available? Are your connections relevant and useful? Have you set your profile’s “open candidates” preferences to show recruiters you are looking for a job, what kind of role you prefer, and written a “note to recruiters?” Do you have any relevant links or media on your profile?
Social
Strategy & Planning
LinkedIn
Template 110: Blog Post Checklist
TEM-110
? Is the content easy to read? Does it have Open Graph images for social media? Are images optimized? Are you using subheadings, bullet points, and numbered lists where appropriate? Is the primary keyword mentioned at least 2-3 times in the page? Is the post categorized on your website? Is the content focused on one central idea and doesn’t try to do everything at once? Is there a CTA in the post?
Content
Content Production
Strategy & Planning
Template 111: Website Launch Checklist
TEM-111
gy for your website? Have you submitted your website to be indexed by Google? Does your checkout process work? (if applicable) Does your website load fast? Create a working 404 page to redirect traffic to pages you actually have Other Useful Tips for Wordpress sites: Install UpdraftPlus to periodically back up your website Install the Yoast SEO plugin Set up permalinks to have well structured URLs
Campaign Launch
Operations
Strategy & Planning
Template 112: Technical SEO checklist
TEM-112
e indexed? Does the page have enough crawlable content and is all of if accessible to search engines? Does the page load fast? Is the page mobile-friendly/responsive? Is the page URL free of redirect issues? Is Google Analytics properly tracking sessions on the page? If there are ads in the page, are they user friendly? Are the links on the page working? Do you have any schema markup for the page?
Strategy & Planning
SEO
Template 114: Local SEO Checklist
TEM-114
nd check them off when you’ve put them into your profile: Business Name Address City State Zip Code / Postal Code Country Local Phone Number Toll-Free Phone Number Website Fax Number (LOL) Email Address (If Multiple Locations) Location-Specific URLs Business Hours (Weekdays + Weekends) Business Categories Services provided Certifications, specialities, awards, unique value propositions URL of Logo
Strategy & Planning
SEO
Template 115: YouTube SEO Checklist
TEM-115
Monetize your channel. Include your main keyword in the video title. Keep your description compelling and attractive - at least 250 words Add relevant video tags. Upload a custom thumbnail to make your videos attractive. Include one or more cards to increase watch time. Upload a video transcript. Add video to a playlist. WHAT TO DO AFTER PUBLISHING Reply all new comments within the first 48 hours.
Strategy & Planning
SEO
Template 116: LinkedIn Profile Checklist
TEM-116
st experience? Do you have genuine recommendations and skill endorsements? Does it have your contact information readily available? Are your connections relevant and useful? Have you set your profile’s “open candidates” preferences to show recruiters you are looking for a job, what kind of role you prefer, and written a “note to recruiters?” Do you have any relevant links or media on your profile?
Social
Strategy & Planning
LinkedIn
Template 117: Webinar Checklist
TEM-117
chat, answering questions?) Track how many people are registering Day of the webinar Last minute reminder, especially to those who have registered (the best channels for this are email and social media) Check to make sure your website’s checkout is functioning properly and any coupon or discount codes are working Check the lighting Check the sound Record the webinar Track how many people attended
Content
Strategy & Planning
Template 120: PPC Checklist
TEM-120
Paid
Strategy & Planning
Template 126: Email Marketing Content Calendar [Downloadable]
TEM-126
Content Production
Strategy & Planning
Email
Template 127: Digital Marketing Plan
TEM-127
Operations
Strategy & Planning
Template 130: Content Strategy Worksheet
TEM-130
Content
Content Production
Strategy & Planning
Template 132: SEO Strategy Template
TEM-132
Strategy & Planning
SEO
Template 133: Client Engagement Planning Checklist
TEM-133
Operations
Strategy & Planning
Client Management
Template 135: SEO Action Plan
TEM-135
Strategy & Planning
SEO
Template 138: Outreach Campaign Strategy Template
TEM-138
Campaign Launch
Operations
Strategy & Planning
Template 139: Facebook Action Plan
TEM-139
Operations
Strategy & Planning
Template 140: Google Business Profile Action Plan
TEM-140
Operations
Strategy & Planning
Google Business Profile
Template 143: Conversion Rate Optimization (CRO) Action Plan
TEM-143
Tracking
Optimization
Strategy & Planning
Funnels
Template 148: Internal Linking Plan
TEM-148
Operations
Strategy & Planning
Digital Marketing Strategy Worksheet
DIG
Operations
Strategy & Planning
Marketing Holiday Calendar 2024
MAR
The Ultimate Marketing Holiday Calendar 2024
Operations
Strategy & Planning
Social Media Content Strategy Template
SOC
Content
Content Production
Strategy & Planning
The Content Marketing Strategy Guide
THE
3 The ultimate tutorial on how to create massively profitable content marketing strategies
Content
Content Production
Strategy & Planning
The Email Marketing Strategy Guide
THE
5 The ultimate tutorial on how to create massively profitable email marketing campaigns
Strategy & Planning
Email
The Paid Advertising Strategy Guide
THE
The Digital Advertising Strategy Guide 6 The ultimate tutorial on how to create massively profitable digital advertising campaigns.
Paid
Strategy & Planning
The SEO Strategy Guide
THE
4 The ultimate tutorial on how to drive massive traffic from search engines to ANY website (even if you’re new to SEO)
Strategy & Planning
SEO
The Sales Funnels Strategy Guide
THE
The Sales Funnel Strategy Guide 2 The ultimate tutorial on how to massively increase revenue with powerful sales funnels, as quickly as possible.
Strategy & Planning
Funnels
The Social Media Marketing Strategy Guide
THE
The Social Media Strategy Guide 7 Forget about followers and likes. Learn how to create a massively profitable social media strategy from scratch.
Social
Strategy & Planning
The Web Analytics Strategy Guide
THE
The Website Analytics Strategy Guide 8 Learn how to massively increase traffic and sales with a powerful analytics strategy.
Tracking
Strategy & Planning
Analytics
eCommerce Email Marketing Action Plan
ECO
Strategy & Planning
Email
Recipe 016: Create a Facebook Ads Strategy
REC-016
If you've always wished for a process that constantly generates world-class Facebook Ad strategies along with its resources and deliverables, this recipe is the one you've been waiting for
Setup & Install
Facebook Ads
Paid
Strategy & Planning
Recipe 023: Design a content marketing strategy
REC-023
Design a high level content marketing strategy creating and distributing content to grow your audience and reach various business goals
Content
Content Production
Strategy & Planning