SOP 002: Perform an on-page SEO audit on a page
SOP-002
Execute a comprehensive SEO audit on any webpage within any site that clearly defines what’s working, what’s not, and action steps on what to work on first
Reporting
SEO
Lead Generation
SOP 018: Perform on-page optimization on a WordPress post with Yoast
SOP-018
Use Yoast to optimize each page and blog post on your website to be easily found on search engines
WordPress
Optimization
SEO
Lead Generation
SOP 027: How to perform a URL audit on your site
SOP-027
Increase your search engine rankings by knowing which of your pages need to be indexed, deindexed, redirected or canonicalized, as well as how to perform each of these actions
Reporting
Operations
Lead Generation
SOP 030: Grow your email list with a content upgrade popup
SOP-030
Easily promote your content upgrade (lead magnet) on your site using an unintrusive popup that grows your email list on auto-pilot
Content Production
Email
Lead Generation
SOP 043: Performing a social media audit
SOP-043
Analyze your and your competitors’ social media profiles, strategies, and performance and gain a better understanding of what’s working and what's not on your social media profiles.
Reporting
Social
Lead Generation
SOP 047: How to Create a Leadgen Landing Page
SOP-047
Create a high-converting, fully functional, and tested landing page for your lead generation campaigns that grow your email subscribers, works on all devices, and integrates with your analytics platforms
Setup & Install
Funnels
Lead Generation
SOP 061: How to launch a lead generation campaign with Meta Lead Ads
SOP-061
Launch a Facebook Lead Ads campaign and integrate it with your email marketing tool to collect leads on autopilot while nurturing them through your email marketing workflows on autopilot
Facebook Ads
Paid
Campaign Launch
Lead Generation
SOP 076: How to perform a backlink audit on your website
SOP-076
Backlinks are an extremely important ranking factor for search engines, you want to make sure you’re taking full advantage of the links you are getting, and are not being penalized by poor links that you might have acquired
Reporting
SEO
Lead Generation
SOP 107: Perform on-page optimization on a WordPress post with RankMath
SOP-107
Use RankMath to optimize each page and blog post on your website to be easily found on search engines
WordPress
Optimization
SEO
Lead Generation
SOP 131: Set up a Linkedin lead generation form
SOP-131
Learn the best way to set up LinkedIn lead generation form and start collecting leads
Setup & Install
Funnels
LinkedIn
Lead Generation
SOP 134: Create LinkedIn Lead Generation Ad Campaign
SOP-134
Step-by-step guide to execute a successful lead generation campaign on LinkedIn
Campaign Launch
Funnels
LinkedIn
Lead Generation
SOP 147: Perform Keyword Research for Google Ads
SOP-147
Use Google Keyword Planner to research a list of potential keywords to run a profitable campaigns
Competitor Research
Google Ads
SEO
Lead Generation
SOP 169: Set up form submission events in Google Analytics 4 via GTM
SOP-169
Set up and track form submission events in Google Analytics 4
Google Tag Manager
Setup & Install
Tracking
Google Analytics
SOP 174: How to design a lead magnet
SOP-174
Create a high perceived value lead magnet to attract your audience
Content Production
Funnels
Lead Generation
SOP 175: Set up a landing page for lead magnet
SOP-175
Set up a landing page on Mailchimp that can help you generate leads
Setup & Install
Funnels
Lead Generation
SOP 176: Set up email automation for lead magnet
SOP-176
Set up an automated email to send lead magnet to your customer
Setup & Install
Email
Lead Generation
SOP 216: Set Up Performance Max For Google Shopping
SOP-216
Set up a Performance Max campaign to promote your products on Google
Setup & Install
Operations
Google Ads
Google Merchant Center
SOP 232: How to launch Tiktok Lead Generation campaign
SOP-232
Set up lead generation campaigns on TikTok to attract fresh leads for your business
Campaign Launch
Social
TikTok
Lead Generation
SOP 240: Connect Your SOPs To Your Go-To Platform with Project Management Integrations
SOP-240
To export SOPs to your project management platform of choice
Operations
Lead Generation
SOP 252: Add reCAPTCHA To Fluent Forms On WordPress
SOP-252
Execution Time: 10-20 minutes (plus ~1-2 minutes per additional form)
WordPress
Setup & Install
Operations
Lead Generation
SOP 279: GoHighLevel Lead Nurture Drip Campaign
SOP-279
Build a 4-step email nurture in GoHighLevel using a form-triggered workflow with waits, reply stop, and an appointment-based exit goal
Campaign Launch
GoHighLevel
Email
Lead Generation
SOP 280: GoHighLevel New Lead Notification & Assignment
SOP-280
Build a GoHighLevel workflow that assigns new leads to owners and sends internal notifications. Covers form and inbound call triggers with optional automatic opportunity creation.
Operations
GoHighLevel
Lead Generation
SOP 286: GoHighLevel Lead Capture Form Setup
SOP-286
This SOP covers building a native GoHighLevel lead form, mapping fields to CRM, tagging, adding to a pipeline stage via a workflow, and embedding on funnels/sites or externally.
Setup & Install
Operations
GoHighLevel
Lead Generation
Template 016: Landing Page Creation Briefing
TEM-016
Funnels
Lead Generation
Template 065: Leadership quarterly planning slide deck template
TEM-065
Operations
Strategy & Planning
Lead Generation
Recipe 006: Quickly generate leads without a website
REC-006
This recipe takes advantage of Facebook's built-in lead generation features that not only will make it fast for you to start generating leads if you don't have a website yet
Operations
Lead Generation
Recipe 007: Add a lead generating popup to your website
REC-007
More than 95% of the people that get to your website leave without buying a single thing from you. Give them content they love for free, and they'll give you their email so that you can keep in touch
Setup & Install
Funnels
Lead Generation
Recipe 015: Generate leads with a landing page and Facebook Ads
REC-015
The right business idea and the right execution of this recipe can take you from zero to hero. No matter what type of business you are in, you will almost certainly benefit from generating leads that are interested in what you have to offer
Facebook Ads
Paid
Lead Generation
Recipe 021: Perform on-page optimization on your website
REC-021
Follow this recipe to be sure that you’re getting the best chance at ranking in Google search results
Optimization
SEO
Lead Generation
Recipe 024: Optimize website on page performance
REC-024
Improve your website’s on-page optimization in the pages that will have the biggest impact on your organic traffic
Operations
Optimization
Lead Generation
Recipe 034: Set up cross-platform web tracking
REC-034
Set up conversion tracking for your website acros multiple platforms
Setup & Install
Tracking
Lead Generation
Analytics
Recipe 040: Set up LinkedIn for lead generation
REC-040
Set up a company page, and lead generation campaign for your business
Setup & Install
Funnels
LinkedIn
Lead Generation