SOP 013: Adding Google Ads Remarketing Tag to a site (using GTM)
SOP-013
Perfectly add the Google Ads Tag to a site using Google Tag Manager
Google Tag Manager
Paid
Google Ads
SOP 014: Create a Google Ads Account
SOP-014
Create a Google Ads Account that is ready to start running your first campaign and reach over 3.5 billion searches per day and 2 million websites on the Display Network
Setup & Install
Paid
Google Ads
SOP 025: Using GTM To Add Google Ads Conversion Tracking To A Site
SOP-025
Track your Google Ads conversions from inside the platform and see how many conversions your campaigns generate and how much they are worth to you
Google Tag Manager
Setup & Install
Tracking
Paid
SOP 038: Setting up an abandoned-cart campaign with Google Display Network
SOP-038
Create a simple Google Display Network campaign that targets those who are closest to purchase and start generating more sales by marketing to your most qualified leads.
Campaign Launch
Google Ads
Funnels
SOP 063: How to Manage User Access for Google Ads Accounts
SOP-063
Properly and securely assign and revoke employees, freelancers, and partners access to your Google Ads account and have full control over who has access to what
Paid
Google Ads
Client Management
SOP 088: Reverse engineer your competitor's Google Ads Strategy
SOP-088
Perform an in-depth analysis competitors’ Google Ads strategies. Discover their campaign structure, keywords, and offers.
Paid
Competitor Research
Google Ads
Strategy & Planning
SOP 136: Link Google Analytics Property to Google Ads Account
SOP-136
Link Google Analytics and Google Ads Account so you can view and create advanced user segments for reporting
Tracking
Paid
Google Analytics
Google Ads
SOP 137: Create a Design Brief for Google Display Ads
SOP-137
Create a brief with crystal-clear directions that any designer can understand and produce winning creatives
Setup & Install
Paid
Google Ads
Content Production
SOP 138: Set up a Google Search campaign
SOP-138
Step-by-step guide to set up a Google Search campaign based on best practices
Setup & Install
Campaign Launch
Operations
Google Ads
SOP 139: Set up a Remarketing Audience in Google Ads Manager
SOP-139
Set up an audience segment that you can use to run remarketing campaigns to drive sales, lead or traffic to your website
Setup & Install
Paid
Google Ads
SOP 141: Onboard a Client for Google ads
SOP-141
Make sure clients’ goals and objectives are addressed so you can run ad campaigns as soon as possible
Paid
Google Ads
Client Management
SOP 142: Set up billing for Google Ads
SOP-142
Set up billing for your Google Ads account so payments can be made to run your campaigns
Setup & Install
Paid
Google Ads
SOP 143: Design a Structured Google Ads Campaign Account
SOP-143
Design a complete structure of how your Google Ad Account will look like for Search campaigns
Paid
Campaign Launch
Google Ads
Content Production
SOP 145: Determine a bid strategy for new Google Ads Campaign
SOP-145
Determine the right bidding strategy that maximizes the objective of your ad campaigns
Paid
Campaign Launch
Google Ads
Strategy & Planning
SOP 147: Perform Keyword Research for Google Ads
SOP-147
Use Google Keyword Planner to research a list of potential keywords to run a profitable campaigns
Competitor Research
Google Ads
SEO
Lead Generation
SOP 150: Write effective Google Ads copy
SOP-150
How to produce high performing ad copy for eCommerce or service business ad campaigns at scale
Paid
Google Ads
Content Production
SOP 216: Set Up Performance Max For Google Shopping
SOP-216
Set up a Performance Max campaign to promote your products on Google
Setup & Install
Operations
Google Ads
Google Merchant Center
SOP 219: Link Merchant Center Next with Google Ads Account
SOP-219
Link your Google Merchant Center to your Google Ads account so you can start running campaigns for Google Shopping
Paid
Google Ads
Google Merchant Center