SOP 005: Install Meta Pixel On Your Site
SOP-005
How to properly install the Facebook pixel on any site. With this pixel, you can create remarketing audiences and set up conversions for your campaigns
Setup & Install
Facebook Ads
Tracking
Analytics
SOP 007: Create a Cart-Abandonment Remarketing Campaign with Facebook Ads
SOP-007
Create a simple Facebook ads campaign that targets those who are closest to purchase and start generating more sales by marketing to your most qualified leads
Setup & Install
Facebook Ads
Paid
Campaign Launch
SOP 010: Set up a Meta Ads Account
SOP-010
Create a Business Manager account and Facebook Ad Account for your business, to start managing all your Facebook Assets and sharing them with your employees securely
Setup & Install
Facebook Ads
Paid
SOP 061: How to launch a lead generation campaign with Meta Lead Ads
SOP-061
Launch a Facebook Lead Ads campaign and integrate it with your email marketing tool to collect leads on autopilot while nurturing them through your email marketing workflows on autopilot
Facebook Ads
Paid
Campaign Launch
Lead Generation
SOP 068: How to Add Facebook Pixel to a Shopify Store
SOP-068
Add the Facebook pixel to your Shopify Store in order to create remarketing audiences and set up conversions for your campaigns that better optimize your ads
Setup & Install
Facebook Ads
Tracking
Shopify
SOP 069: How to structure your Meta Ads Account
SOP-069
Design a complete blueprint of how your Facebook Ad Account will look like that will allow you to scale and optimize your Facebook Ads campaigns moving forward
Facebook Ads
Paid
SOP 070: How To Select Your Meta Ads Campaign Objective
SOP-070
Pick the best campaign objective according to what you want your campaign to achieve, and how you want to implement it
Facebook Ads
Paid
Campaign Launch
SOP 073: How to define a naming convention to your Meta Ads Accounts and apply it efficiently
SOP-073
Define a naming convention that perfectly fits your account structure and effortlessly generate and apply naming conventions across your organization using the included tool
Facebook Ads
Paid
SOP 074: How To Select Your Meta Ads Targeting
SOP-074
Select a solid targeting option for your Ad, based on data that is available to you and that takes into account other audiences that you are targeting across your account
Facebook Ads
Paid
SOP 075: How To Plan Your Meta Ads Campaigns
SOP-075
Draw a clear, visual, document that illustrates how your Facebook Ads and funnel are structured
Facebook Ads
Paid
Campaign Launch
Strategy & Planning
SOP 087: Reverse engineer your competitor's Facebook Ads Strategy
SOP-087
Perform an in-depth analysis competitors’ Facebook Ads strategies. Uncover everything they're doing, from Ads, to Audiences and Landing Pages.
Facebook Ads
Paid
Competitor Research
Strategy & Planning
SOP 112: Onboard a Facebook Ads Management Client
SOP-112
Make sure clients' needs and concerns are addressed so you can run ad campaigns as soon as possible
Facebook Ads
Paid
Client Management
SOP 123: Create a Facebook Ads strategy proposal deck
SOP-123
By the end of this SOP, you will be able to propose a campaign strategy for the client (along with analysis, deliverables, and timeline) that will help them achieve their business goals
Setup & Install
Facebook Ads
Paid
Strategy & Planning
SOP 124: Audit a Meta Ads Account
SOP-124
Perform an audit on your team or client’s ad account to reveal the low-hanging fruits and pave the way to a new media buying strategy
Reporting
Facebook Ads
Paid
SOP 125: Create an Automated Meta Ads Report
SOP-125
Create an automated report for your campaigns that you can share with your clients or team
Reporting
Setup & Install
Facebook Ads
Paid
Template 023: Facebook Ads Campaign Planner
TEM-023
Facebook Ads
Paid
Campaign Launch
Strategy & Planning
Template 035: Facebook Ads Project Management Template
TEM-035
Facebook Ads
Paid
Template 036: Facebook Ads Budget Calculator
TEM-036
Facebook Ads
Paid
Template 039: Onboarding Email Template for Facebook Ads Clients
TEM-039
GINS ● When you get a chance, please grant us access to your Facebook Ad Account . Here’s the step-by-step guide on how to do it. Our Facebook Business ID is: [XXXXXXXXX] ○ [Grant Access to Facebook Ads Account] (Refer to section: Granting Facebook Business Manager access to an agency or contractor) ● We will also need access to your Wordpress site. Please follow the link below to grant us access.
Facebook Ads
Paid
Client Management
Template 096: Facebook Ads Account Management Client Brief
TEM-096
d Generation, Sales Funnel Marketing, Creatives, Audit, Reporting, etc. PROJECT DURATIONe.g. 3 months PRODUCT DETAILSNameDescription (what problem does it solve?)Key BenefitsPricingUSP MARKETING PAGESHome PageLanding PageSales PageSocial Media Page(s) TARGET AUDIENCEPersona 1NameAgeGenderEducationWhat do they do?InterestsGoalsChallenges Persona 2NameAgeGenderEducationWhat do they do?InterestsGoals
Facebook Ads
Paid
Client Management
Template 098: Facebook Ads Creative Brief
TEM-098
Facebook Ads
Paid
Template 147: Facebook Ads Audience selection decision tree
TEM-147
ist, would be at least 5000 people performing the selected event on your website that will be used as a source for your lookalike audience in the last 30 days. Do you already have a relevant customer list ? No Yes Yes No, It’s doing great but there are no more of these audiences I can think of to scale further; OR I want to target people that do not share similarities with my current audience. Yes
Facebook Ads
Paid
Recipe 004: Launch a new Facebook Ads campaign
REC-004
This recipe can be performed and repeated every single time you want to launch a new campaign
Facebook Ads
Paid
Campaign Launch
Recipe 015: Generate leads with a landing page and Facebook Ads
REC-015
The right business idea and the right execution of this recipe can take you from zero to hero. No matter what type of business you are in, you will almost certainly benefit from generating leads that are interested in what you have to offer
Facebook Ads
Paid
Lead Generation
Recipe 016: Create a Facebook Ads Strategy
REC-016
If you've always wished for a process that constantly generates world-class Facebook Ad strategies along with its resources and deliverables, this recipe is the one you've been waiting for
Setup & Install
Facebook Ads
Paid
Strategy & Planning