SOP 007: Create a Cart-Abandonment Remarketing Campaign with Facebook Ads
SOP-007
Create a simple Facebook ads campaign that targets those who are closest to purchase and start generating more sales by marketing to your most qualified leads
Setup & Install
Facebook Ads
Paid
Campaign Launch
SOP 010: Set up a Meta Ads Account
SOP-010
Create a Business Manager account and Facebook Ad Account for your business, to start managing all your Facebook Assets and sharing them with your employees securely
Setup & Install
Facebook Ads
Paid
SOP 013: Adding Google Ads Remarketing Tag to a site (using GTM)
SOP-013
Perfectly add the Google Ads Tag to a site using Google Tag Manager
Google Tag Manager
Paid
Google Ads
SOP 014: Create a Google Ads Account
SOP-014
Create a Google Ads Account that is ready to start running your first campaign and reach over 3.5 billion searches per day and 2 million websites on the Display Network
Setup & Install
Paid
Google Ads
SOP 025: Using GTM To Add Google Ads Conversion Tracking To A Site
SOP-025
Track your Google Ads conversions from inside the platform and see how many conversions your campaigns generate and how much they are worth to you
Google Tag Manager
Setup & Install
Tracking
Paid
SOP 061: How to launch a lead generation campaign with Meta Lead Ads
SOP-061
Launch a Facebook Lead Ads campaign and integrate it with your email marketing tool to collect leads on autopilot while nurturing them through your email marketing workflows on autopilot
Facebook Ads
Paid
Campaign Launch
Lead Generation
SOP 063: How to Manage User Access for Google Ads Accounts
SOP-063
Properly and securely assign and revoke employees, freelancers, and partners access to your Google Ads account and have full control over who has access to what
Paid
Google Ads
Client Management
SOP 069: How to structure your Meta Ads Account
SOP-069
Design a complete blueprint of how your Facebook Ad Account will look like that will allow you to scale and optimize your Facebook Ads campaigns moving forward
Facebook Ads
Paid
SOP 070: How To Select Your Meta Ads Campaign Objective
SOP-070
Pick the best campaign objective according to what you want your campaign to achieve, and how you want to implement it
Facebook Ads
Paid
Campaign Launch
SOP 073: How to define a naming convention to your Meta Ads Accounts and apply it efficiently
SOP-073
Define a naming convention that perfectly fits your account structure and effortlessly generate and apply naming conventions across your organization using the included tool
Facebook Ads
Paid
SOP 074: How To Select Your Meta Ads Targeting
SOP-074
Select a solid targeting option for your Ad, based on data that is available to you and that takes into account other audiences that you are targeting across your account
Facebook Ads
Paid
SOP 075: How To Plan Your Meta Ads Campaigns
SOP-075
Draw a clear, visual, document that illustrates how your Facebook Ads and funnel are structured
Facebook Ads
Paid
Campaign Launch
Strategy & Planning
SOP 087: Reverse engineer your competitor's Facebook Ads Strategy
SOP-087
Perform an in-depth analysis competitors’ Facebook Ads strategies. Uncover everything they're doing, from Ads, to Audiences and Landing Pages.
Facebook Ads
Paid
Competitor Research
Strategy & Planning
SOP 088: Reverse engineer your competitor's Google Ads Strategy
SOP-088
Perform an in-depth analysis competitors’ Google Ads strategies. Discover their campaign structure, keywords, and offers.
Paid
Competitor Research
Google Ads
Strategy & Planning
SOP 112: Onboard a Facebook Ads Management Client
SOP-112
Make sure clients' needs and concerns are addressed so you can run ad campaigns as soon as possible
Facebook Ads
Paid
Client Management
SOP 123: Create a Facebook Ads strategy proposal deck
SOP-123
By the end of this SOP, you will be able to propose a campaign strategy for the client (along with analysis, deliverables, and timeline) that will help them achieve their business goals
Setup & Install
Facebook Ads
Paid
Strategy & Planning
SOP 124: Audit a Meta Ads Account
SOP-124
Perform an audit on your team or client’s ad account to reveal the low-hanging fruits and pave the way to a new media buying strategy
Reporting
Facebook Ads
Paid
SOP 125: Create an Automated Meta Ads Report
SOP-125
Create an automated report for your campaigns that you can share with your clients or team
Reporting
Setup & Install
Facebook Ads
Paid
SOP 136: Link Google Analytics Property to Google Ads Account
SOP-136
Link Google Analytics and Google Ads Account so you can view and create advanced user segments for reporting
Tracking
Paid
Google Analytics
Google Ads
SOP 137: Create a Design Brief for Google Display Ads
SOP-137
Create a brief with crystal-clear directions that any designer can understand and produce winning creatives
Setup & Install
Paid
Google Ads
Content Production
SOP 139: Set up a Remarketing Audience in Google Ads Manager
SOP-139
Set up an audience segment that you can use to run remarketing campaigns to drive sales, lead or traffic to your website
Setup & Install
Paid
Google Ads
SOP 141: Onboard a Client for Google ads
SOP-141
Make sure clients’ goals and objectives are addressed so you can run ad campaigns as soon as possible
Paid
Google Ads
Client Management
SOP 142: Set up billing for Google Ads
SOP-142
Set up billing for your Google Ads account so payments can be made to run your campaigns
Setup & Install
Paid
Google Ads
SOP 143: Design a Structured Google Ads Campaign Account
SOP-143
Design a complete structure of how your Google Ad Account will look like for Search campaigns
Paid
Campaign Launch
Google Ads
Content Production
SOP 145: Determine a bid strategy for new Google Ads Campaign
SOP-145
Determine the right bidding strategy that maximizes the objective of your ad campaigns
Paid
Campaign Launch
Google Ads
Strategy & Planning
SOP 150: Write effective Google Ads copy
SOP-150
How to produce high performing ad copy for eCommerce or service business ad campaigns at scale
Paid
Google Ads
Content Production
SOP 159: How to advertise on Google Maps
SOP-159
Advertise your local business on Google Maps to attract walk-in customers
Paid
Google Business Profile
SOP 213: How To Set Up Google Merchant Center Next
SOP-213
Set up a Google Merchant Center for your business or for your client to promote your products on Google Shopping
Setup & Install
Paid
Google Merchant Center
SOP 214: Verify website on Google Merchant Center Next
SOP-214
Claim and verify your online store on your Google Merchant Center account
Paid
Google Merchant Center
SOP 215: Set up Shipping Returns in Google Merchant Center Next
SOP-215
Set up shipping returns to provide customers with a seamless and hassle-free return experience
Setup & Install
Paid
Google Merchant Center
SOP 217: Bidding Strategies For Google Shopping Campaigns
SOP-217
Determine the right bidding strategy and optimize the cost and performance of your shopping campaign
Paid
Campaign Launch
Google Merchant Center
SOP 219: Link Merchant Center Next with Google Ads Account
SOP-219
Link your Google Merchant Center to your Google Ads account so you can start running campaigns for Google Shopping
Paid
Google Ads
Google Merchant Center
SOP 228: How to create Tiktok Ads Strategy Proposal deck
SOP-228
Propose a TikTok ads campaign strategy for the client to help them achieve their business goals
Paid
Strategy & Planning
Client Management
TikTok
SOP 234: How to prepare Tiktok Ads campaign report
SOP-234
Set up and customize Tiktok ad campaign reports for your clients
Reporting
Paid
Campaign Launch
TikTok
SOP 235: How to determine bid strategy for Tiktok Ads campaign
SOP-235
Determine the right bidding and budget spending strategy for your Tiktok Ad campaigns
Paid
Campaign Launch
Strategy & Planning
TikTok
SOP 269: Share Access to LinkedIn Ads Manager With Your Agency
SOP-269
This SOP shows how to add your agency’s user to a LinkedIn ad account with campaign manager access. It delivers secure, verifiable access without changing billing or page roles
Paid
Client Management
LinkedIn
SOP 270: Share Access to TikTok Ads Manager With Your Agency
SOP-270
This SOP guides clients to add an agency as a partner in TikTok Business Center and share the correct ad account with campaign permissions only. It keeps billing/admin under client control.
Paid
Client Management
TikTok